Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications
文献类型：期刊论文
| 作者 | Xu, David Jingjun1; Liao, Stephen Shaoyi2,3; Li, Qiudan4
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| 刊名 | DECISION SUPPORT SYSTEMS
 |
| 出版日期 | 2008-02-01 |
| 卷号 | 44期号:3页码:710-724 |
| 关键词 | mobile commerce Bayesian networks user modeling mobile advertising personalization |
| 英文摘要 | We propose a design research approach combining behaviour and engineering techniques to better support user modeling in personalized mobile advertising applications. User modeling is a practical means of enabling personalization; one important method to construct user models is that of Bayesian networks. To identify the Bayesian network structure variables and the prior probabilities, empirical experimentation is adopted and context, content, and user preferences are the salient variables. User data collected from the survey are used to set the prior probabilities for the Bayesian network. Experimental evaluation of the system shows it is effective in improving user attitude toward mobile advertising. (c) 2007 Elsevier B.V All rights reserved. |
| WOS标题词 | Science & Technology ; Technology |
| 类目[WOS] | Computer Science, Artificial Intelligence ; Computer Science, Information Systems ; Operations Research & Management Science |
| 研究领域[WOS] | Computer Science ; Operations Research & Management Science |
| 收录类别 | SCI ; SSCI |
| 语种 | 英语 |
| WOS记录号 | WOS:000252846100010 |
| 公开日期 | 2015-12-24 |
| 源URL | [http://ir.ia.ac.cn/handle/173211/9528]  |
| 专题 | 自动化研究所_09年以前成果 |
| 作者单位 | 1.Univ British Columbia, Sauder Sch Business, Vancouver, BC V5Z 1M9, Canada 2.City Univ Hong Kong, Dept Informat Syst, Hong Kong, Hong Kong, Peoples R China 3.SW Jiao Tong Univ, Sch Econ & Management, Chengdu, Peoples R China 4.Chinese Acad Sci, Inst Automat, Lab Complex Syst & Intelligence, Beijing 100864, Peoples R China |
| 推荐引用方式 GB/T 7714 | Xu, David Jingjun,Liao, Stephen Shaoyi,Li, Qiudan. Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications[J]. DECISION SUPPORT SYSTEMS,2008,44(3):710-724. |
| APA | Xu, David Jingjun,Liao, Stephen Shaoyi,&Li, Qiudan.(2008).Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications.DECISION SUPPORT SYSTEMS,44(3),710-724. |
| MLA | Xu, David Jingjun,et al."Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications".DECISION SUPPORT SYSTEMS 44.3(2008):710-724. |
入库方式： OAI收割
来源：自动化研究所
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