purpose: in this contribution we try to find new indicators to measure characteristics of a firm's patents and their influence on a company's profits.

design/methodology/approach: we realize that patent evaluation and influence on a company's profits is a complicated issue requiring different perspectives. for this reason we design two types of structural h-indices, derived from the international patent classification (ipc). in a case study we apply not only basic statistics but also a nested case-control methodology.

findings: the resulting indicator values based on a large dataset (19,080 patents in total) from the pharmaceutical industry show that the new structural indices are significantly correlated with a firm's profits.

research limitations: the new structural index and the synthetic structural index have just been applied in one case study in the pharmaceutical industry.

practical implications: our study suggests useful implications for patentometric studies and leads to suggestions for different sized firms to include a healthy research and development (r&d) policy management. the structural h-index can be used to gauge the profits resulting from the innovative performance of a firm's patent portfolio.

originality/value: traditionally, the breadth and depth of patents of a firm and their citations are considered separately. this approach, however, does not provide an integrated insight in the major characteristics of a firm's patents. the sh(y) index, proposed in our investigation, can reflect a firm's innovation activities, its technological breadth, and its influence in an integrated way.

purpose: in this contribution we try to find new indicators to measure characteristics of a firm's patents and their influence on a company's profits.

design/methodology/approach: we realize that patent evaluation and influence on a company's profits is a complicated issue requiring different perspectives. for this reason we design two types of structural h-indices, derived from the international patent classification (ipc). in a case study we apply not only basic statistics but also a nested case-control methodology.

findings: the resulting indicator values based on a large dataset (19,080 patents in total) from the pharmaceutical industry show that the new structural indices are significantly correlated with a firm's profits.

research limitations: the new structural index and the synthetic structural index have just been applied in one case study in the pharmaceutical industry.

practical implications: our study suggests useful implications for patentometric studies and leads to suggestions for different sized firms to include a healthy research and development (r&d) policy management. the structural h-index can be used to gauge the profits resulting from the innovative performance of a firm's patent portfolio.

originality/value: traditionally, the breadth and depth of patents of a firm and their citations are considered separately. this approach, however, does not provide an integrated insight in the major characteristics of a firm's patents. the sh(y) index, proposed in our investigation, can reflect a firm's innovation activities, its technological breadth, and its influence in an integrated way.