Herein, we describe a simple and robust approach to repeatedly modify surfaces with polymer brushes through surface-initiated atomic transfer radical polymerization (SI-ATRP), based on an initiator-embedded polystyrene sheet that does not rely on specific surface chemistries for initiator immobilization. The surface-grafted polymer brushes can be wiped away to expose fresh underlying initiator that re-initiates polymerization. This strategy provides a facile route for modification of molded or embossed surfaces, with possible applications in the preparation of fluidic devices and polymer-embedded circuits.