Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects
文献类型：期刊论文
| 作者 | Wang, Lingyu1,2,3; Zhao, Wenguo1,2; Sun, Xianghong1 ; Zheng, Rui1; Qu, Weina1; Xianghong Sun
|
| 刊名 | FRONTIERS IN PSYCHOLOGY
 |
| 出版日期 | 2016-04-29 |
| 卷号 | 7期号:April页码:1-11 |
| 通讯作者邮箱 | sunxh@psych.ac.cn |
| 关键词 | microblogging Sina Weibo continuance intention expectation confirmation model gender differences |
| ISSN号 | 1664-1078 |
| 通讯作者 | Xianghong Sun |
| 英文摘要 | Sina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit and perceived critical mass, and the gender effect to construct a theoretical model to explain and predict these user intentions. The model is then tested via an online survey of 498 Sina Weibo users and partial least squares (PLS) modeling. The results indicate that the continuance intention of users is directly predicted by their perceived usefulness of the service (beta = 0.299), their satisfaction (beta = 0.208), and their habits (beta = 0.389), which jointly explain 65.9% of the variance in intention. In addition to the effects of these predictors on the continuance intentions of Sina Weibo users, an assessment of the moderating effect of gender suggests that habit plays a more important role for females than for males in continuance intention, but perceived usefulness seems to be more important for males than for females. The implications of these findings are then discussed. |
| WOS标题词 | Social Sciences |
| 学科主题 | 心理学 |
| 类目[WOS] | Psychology, Multidisciplinary |
| 研究领域[WOS] | Psychology |
| 关键词[WOS] | EXPECTATION-CONFIRMATION MODEL ; INFORMATION-SYSTEMS CONTINUANCE ; STRUCTURAL EQUATION MODELS ; SOCIAL NETWORKING SITES ; PERCEIVED CRITICAL MASS ; PLANNED BEHAVIOR ; TECHNOLOGY ACCEPTANCE ; SERVICE CONTINUANCE ; USER ACCEPTANCE ; INTERNET USE |
| 收录类别 | SSCI |
| 语种 | 英语 |
| WOS记录号 | WOS:000375110700001 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/19983]  |
| 专题 | 心理研究所_社会与工程心理学研究室 |
| 通讯作者 | Xianghong Sun |
| 作者单位 | 1.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China 2.Univ Chinese Acad Sci, Beijing, Peoples R China 3.Ludong Univ, Sch Educ Sci, Yantai, Peoples R China |
| 推荐引用方式 GB/T 7714 | Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,et al. Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects[J]. FRONTIERS IN PSYCHOLOGY,2016,7(April):1-11. |
| APA | Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,Zheng, Rui,Qu, Weina,&Xianghong Sun.(2016).Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects.FRONTIERS IN PSYCHOLOGY,7(April),1-11. |
| MLA | Wang, Lingyu,et al."Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects".FRONTIERS IN PSYCHOLOGY 7.April(2016):1-11. |
入库方式： OAI收割
来源：心理研究所
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