对川渝地区旅游供求关系进行了分析探讨,认为,1.该区内游客个性的群体特征与旅游产品类型之间有明显的选择关系;2.山水风光类和混合名胜类风光区是未来发展的方向;3.度假产品应面向本地中低收入阶层,舒适便捷低费是其开发经营方针;4.应提高旅游产品的知识含量.

1 725 pieces of effective questionnaires on domestic tourism characteristics from 45 tourism spots of the whole province including Chongqing City accomplished by Tourism Adminst ration of Sichuan Province's Government in 1995 also indicated the choice relation between the characteristics of domestic tuo rists and the types of tourism product as following: 1) Male tourists, local tourists, the middle age (30～45ys) group and the middle-lower income class prefer vacationing areas, such as spa, urban park, and small lakes etc. 2)The tourists from outside of Sichuan Province, the elder tourists (over 54ys), and such professional tourists as scholars, technicians, teachers and students, are conversely, interested in humanistic sites, such as theme park, museum,
memorial hall, shrine, temple and historical building, etc. 3)Nature-based products and nature and human-mixed products attract all type of tourists, among them, the youth (16～29ys)group are specially interested in nature-based products , and the high income class have high possibility to visit the human and nuture-mixed resorts. 4) The conformity between tour purpose and the choics of type of tourism destinations is unclear. But the correspondence of the tour duration to different kinds of tourism products is very definite. For one-day tour, hot spring and urban park are accorded the most preference, whereas the small lake and large mixed resort with nature and humanmixed products are frequented by 2～3 days tour. Tourists of much longer journey of ten aimed at theme park, museum, and historic archaeological sites. 5) The tour expenditure is highly correlated to the type of visting destination. The highest expendi ture is theme park, the secondary is naturebased spots and mixed resorts, the lowest is hot spring and urban park. Based on the information on tourism supply and demand mentioned above, 3 key points to sustainable tourism development in sight-seeing areas are put forw ard in the end of this paper: 1) to develop nature attracts and mixed attracts of nature and human historic culture in recent future; 2)the development of vacationing att racts should be faced to middle and lower income classes,  specially to local residents; 3) the scientific value and cultural value of tourism attracts should be specially stressed in development and construction of tourism products.