Implicit emotion regulation defined as goal-driven processes modulates emotion experiences and responses automatically without awareness. However, the temporal course of implicit emotion regulation is not clear. To address these issues, we adopted a new Priming-identify task (PI task) to manipulate implicit emotion regulation directly and observed the changes of early (N170), middle (early posterior negativity, EPN), and late event-related potentials (ERPs) components (late positivity potentials, LPP) under the different implicit emotion regulation conditions. The behavioral results indicated that the PI task manipulated subjective emotion experience effectively by priming emotion regulation goals. The ERP results found that implicit emotion regulation induced more negative N170 without altering the EPN and the LPP amplitudes, indicating that implicit emotion regulation occured automatically in the early perceptual stage not in the late selective attention stage of emotion processing. The correlation analysis also found the enlarged N170 was associated with decreased negative emotion subjective rating, suggesting that the N170 was probably an effective index of implicit emotion regulation. These observations imply that implicit emotion regulation probabbly occurs in the early stage of emotion processing automatically without consciousness.