Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions
文献类型：会议论文
| 作者 | Zhou, Q (Zhou, Q.)1,2; Chen, YW (Chen, Y. W.)1 |
| 出版日期 | 2014 |
| 会议日期 | DEC 09-12, 2014 |
| 会议地点 | MALAYSIA |
| 关键词 | Engineering Business & Economics Operations Research & Management Science |
| 期号 | 不详 |
| 页码 | 1453-1456 |
| 英文摘要 | The influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application. |
| 会议录 | International Conference on Industrial Engineering and Engineering Management IEEM
 |
| 会议录出版者 | IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA |
| 语种 | 英语 |
| ISBN号 | 978-1-4799-6410-9 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/26306]  |
| 专题 | 心理研究所_中国科学院行为科学重点实验室 |
| 作者单位 | 1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China 2.Univ Chinese Acad Sci, Beijing, Peoples R China |
| 推荐引用方式 GB/T 7714 | Zhou, Q ,Chen, YW . Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions[C]. 见:. MALAYSIA. DEC 09-12, 2014. |
入库方式： OAI收割
来源：心理研究所
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