中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
The factors affecting restaurant customers return intention after online group buying promotion

文献类型:会议论文

作者Chen, Y (Chen, Yao)1; Chen, YW (Chen, Yiwen)2; Li, X (Li, Xin)1
出版日期2014
会议日期JUN 13-15, 2014
会议地点Bangkok, THAILAND
关键词Online Group Buying Return Intention Customer Satisfaction Perceived Value
卷号109
页码188-191
英文摘要

 

With the expansion of online group buying, this new promotion model is used by more and more restaurants. However, it is difficult for restaurant owners to make profit from one time online group buying promotion; they are expecting that customers brought by online group buying could return and become their long-term customers. This study adopts both correlation analysis and structural equation modeling to analyze the factors affecting restaurant customers' return intention after online group buying promotion and finds that perceived quality, perceived value and customer satisfaction would greatly affect customers' return intention. Perceived value and customer satisfaction are also mediating variables in our study model. This study also finds that the deeper discount restaurants offer, the less likely the customer would return to consume at the original price without discount.

会议录Advances in Intelligent Systems Research
语种英语
源URL[http://ir.psych.ac.cn/handle/311026/26731]  
专题心理研究所_中国科学院行为科学重点实验室
作者单位1.Chinese Acad Sci, Univ China Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing , Peoples R China
2.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Chen, Y ,Chen, YW ,Li, X . The factors affecting restaurant customers return intention after online group buying promotion[C]. 见:. Bangkok, THAILAND. JUN 13-15, 2014.

入库方式: OAI收割

来源:心理研究所

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