The factors affecting restaurant customers return intention after online group buying promotion
文献类型:会议论文
作者 | Chen, Y (Chen, Yao)1; Chen, YW (Chen, Yiwen)2; Li, X (Li, Xin)1 |
出版日期 | 2014 |
会议日期 | JUN 13-15, 2014 |
会议地点 | Bangkok, THAILAND |
关键词 | Online Group Buying Return Intention Customer Satisfaction Perceived Value |
卷号 | 109 |
页码 | 188-191 |
英文摘要 |
With the expansion of online group buying, this new promotion model is used by more and more restaurants. However, it is difficult for restaurant owners to make profit from one time online group buying promotion; they are expecting that customers brought by online group buying could return and become their long-term customers. This study adopts both correlation analysis and structural equation modeling to analyze the factors affecting restaurant customers' return intention after online group buying promotion and finds that perceived quality, perceived value and customer satisfaction would greatly affect customers' return intention. Perceived value and customer satisfaction are also mediating variables in our study model. This study also finds that the deeper discount restaurants offer, the less likely the customer would return to consume at the original price without discount. |
会议录 | Advances in Intelligent Systems Research
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语种 | 英语 |
源URL | [http://ir.psych.ac.cn/handle/311026/26731] ![]() |
专题 | 心理研究所_中国科学院行为科学重点实验室 |
作者单位 | 1.Chinese Acad Sci, Univ China Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing , Peoples R China 2.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China |
推荐引用方式 GB/T 7714 | Chen, Y ,Chen, YW ,Li, X . The factors affecting restaurant customers return intention after online group buying promotion[C]. 见:. Bangkok, THAILAND. JUN 13-15, 2014. |
入库方式: OAI收割
来源:心理研究所
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