A two-stage fuzzy budget allocation model in search auctions
文献类型:会议论文
作者 | Qin, Rui![]() ![]() ![]() ![]() |
出版日期 | 2014-10 |
会议日期 | October 8-10, 2014 |
会议地点 | Qingdao, China |
关键词 | Budget Optimization Budget Allocation Sponsored Search Auctions Two-stage Fuzzy Programming Pso |
英文摘要 |
Budget optimization is an important issue faced by advertisers in search auctions, and has significant impact on the design of various advertising strategies. Given a limited budget on a search market during a certain period, an advertiser has to distribute her budget to a series of sequential temporal slots (i.e., days, weeks, or months), during which advertisers must avoid the budget being used up quickly, so as to keep the budget for potential clicks with better performance in the future. Considering the optimal budgets over these temporal slots as fuzzy variables, we establish a two-stage fuzzy budget allocation model, and use particle swarm optimization (PSO) algorithm to solve it in case when these optimal budgets are characterized by discrete fuzzy variables. We also conduct experiments to validate our model and algorithm. The experimental results show that our model can outperform other five budget allocation strategies in terms of reducing the revenue loss of the advertiser. |
会议录 | Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic
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源URL | [http://ir.ia.ac.cn/handle/173211/11572] ![]() |
专题 | 自动化研究所_复杂系统管理与控制国家重点实验室_先进控制与自动化团队 |
通讯作者 | Rui Qin |
推荐引用方式 GB/T 7714 | Qin, Rui,Yuan, Yong,Li, Juanjuan,et al. A two-stage fuzzy budget allocation model in search auctions[C]. 见:. Qingdao, China. October 8-10, 2014. |
入库方式: OAI收割
来源:自动化研究所
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