中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
A two-stage fuzzy budget allocation model in search auctions

文献类型:会议论文

作者Qin, Rui; Yuan, Yong; Li, Juanjuan; Rui Qin
出版日期2014-10
会议日期October 8-10, 2014
会议地点Qingdao, China
关键词Budget Optimization Budget Allocation Sponsored Search Auctions Two-stage Fuzzy Programming Pso
英文摘要
Budget optimization is an important issue faced by advertisers in search auctions, and has significant impact on the design of various advertising strategies. Given a limited budget on a search market during a certain period, an advertiser has to distribute her budget to a series of sequential temporal slots (i.e., days, weeks, or months), during which advertisers must avoid the budget being used up quickly, so as to keep the budget for potential clicks with better performance in the future. Considering the optimal budgets over these temporal slots as fuzzy variables, we establish a two-stage fuzzy budget allocation model, and use particle swarm optimization (PSO) algorithm to solve it in case when these optimal budgets are characterized by discrete fuzzy variables. We also conduct experiments to validate our model and algorithm. The experimental results show that our model can outperform other five budget allocation strategies in terms of reducing the revenue loss of the advertiser. 
会议录Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic
源URL[http://ir.ia.ac.cn/handle/173211/11572]  
专题自动化研究所_复杂系统管理与控制国家重点实验室_先进控制与自动化团队
通讯作者Rui Qin
推荐引用方式
GB/T 7714
Qin, Rui,Yuan, Yong,Li, Juanjuan,et al. A two-stage fuzzy budget allocation model in search auctions[C]. 见:. Qingdao, China. October 8-10, 2014.

入库方式: OAI收割

来源:自动化研究所

浏览0
下载0
收藏0
其他版本

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。