A stochastic model of temporal slot budget for sequential distribution in search advertisements
文献类型:会议论文
作者 | Qin, Rui![]() ![]() |
出版日期 | 2011-11 |
会议日期 | Nov. 5-6, 2011 |
会议地点 | Hunan, China |
关键词 | Budget Distribution Optimal Budget Stochastic Strategy Budget Constraints Search Advertisement |
英文摘要 |
In search advertisements, advertisers have to distribute the budget for an advertising campaign to a series of sequential temporal slots (e.g., daily budgets) during a certain promotion period. However, advertisers can not know exactly the optimal budget for each temporal slot because there exist many kinds of uncertainties in search advertising markets. In this paper we presented a stochastic model for budget distribution over a series of sequential temporal slots during a promotion period, for a given campaign, considering the optimal budget for temporal slots as a random variable. We studied some properties of our budget decision model. We also made some experiments to evaluate our model, and experimental results showed that our model could outperform a baseline strategy commonly used in practical search advertising campaigns. |
会议录 | Proceedings of the Third Chinese Conference on Social Computing
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源URL | [http://ir.ia.ac.cn/handle/173211/11580] ![]() |
专题 | 自动化研究所_复杂系统管理与控制国家重点实验室_先进控制与自动化团队 |
通讯作者 | Rui QIn |
推荐引用方式 GB/T 7714 | Qin, Rui,Yang, Yanwu,Rui QIn. A stochastic model of temporal slot budget for sequential distribution in search advertisements[C]. 见:. Hunan, China. Nov. 5-6, 2011. |
入库方式: OAI收割
来源:自动化研究所
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