internet brand niche measuring and developing strategy
文献类型：会议论文
| 作者 | Weng Yao ; Zhao Hong |
| 出版日期 | 2006 |
| 会议名称 | 13th International Conference on Management Science and Engineering |
| 会议日期 | OCT 05-07, |
| 会议地点 | Lille, FRANCE |
| 关键词 | brand niche brand niche overlapping brand niche extension internet brand niche breadth |
| 页码 | 827-831 |
| 英文摘要 | Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche-brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, Niche overla |
| 收录类别 | ISTP ; IEEE ; EI |
| 会议主办者 | Univ Sci & Tecnol Lille, Harbin Inst Technol, State Univ Management, IEEE Engn Management Soc, Natl Nat Sci Fdn |
| 会议录 | Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE06 (13th)
 |
| 会议录出版者 | Proceedings of the 2006 International Conference on Management Science & Engineering (13th), Vols 1-3 |
| 会议录出版地 | 16 FUXINGJIE NANGANGQU, HARBIN 150006, HEILONGJIANG, PEOPLES R CHINA |
| 语种 | 英语 |
| ISBN号 | 7-5603-2355-3 |
| 源URL | [http://124.16.136.157/handle/311060/12030]  |
| 专题 | 软件研究所_软件所图书馆_会议论文 |
| 推荐引用方式 GB/T 7714 | Weng Yao,Zhao Hong. internet brand niche measuring and developing strategy[C]. 见:13th International Conference on Management Science and Engineering. Lille, FRANCE. OCT 05-07,. |
入库方式： OAI收割
来源：软件研究所
浏览0
下载0
收藏0
其他版本
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。