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Optimal control problems for a new product with word-of-mouth

文献类型：期刊论文

作者Yan, Xiaoming; Liu, Ke
刊名INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
出版日期2009-06-01
卷号119期号:2页码:402-414
关键词Production capacity Negative word-of-mouth New product Optimal policy
ISSN号0925-5273
DOI10.1016/j.ijpe.2009.03.011
英文摘要In this paper, we consider a firm to maximize its profit by choosing a production capacity and determining the production and sales policies for a new product during the lifetime of the product, We extend Bass demand process into more general case including the negative effectiveness of word-of-mouth. Under some mild conditions, we show that the optimal sales policy is myopic, then we obtain the closed forms of the optimal production and sales policies in three cases. Furthermore, we can determine the optimal production capacity by solving several equations. (C) 2009 Elsevier B.V. All rights reserved.
资助项目National Natural Science Foundation China[60674082] ; National Natural Science Foundation China[70731003] ; National Natural Science Foundation China[70221001]
WOS研究方向Engineering ; Operations Research & Management Science
语种英语
WOS记录号WOS:000267643400016
出版者ELSEVIER SCIENCE BV
源URL[http://ir.amss.ac.cn/handle/2S8OKBNM/7620]  
专题应用数学研究所
通讯作者Yan, Xiaoming
作者单位Chinese Acad Sci, Acad Math & Syst Sci, Inst Appl Math, Beijing 100190, Peoples R China
推荐引用方式
GB/T 7714		 Yan, Xiaoming,Liu, Ke. Optimal control problems for a new product with word-of-mouth[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,2009,119(2):402-414.
APA Yan, Xiaoming,&Liu, Ke.(2009).Optimal control problems for a new product with word-of-mouth.INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS,119(2),402-414.
MLA Yan, Xiaoming,et al."Optimal control problems for a new product with word-of-mouth".INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS 119.2(2009):402-414.

入库方式： OAI收割

来源：数学与系统科学研究院

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