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Price and lead time decisions in dual-channel supply chains
文献类型：期刊论文
| 作者 | Hua, Guowei1,2; Wang, Shouyang3 ; Cheng, T. C. E.1
|
| 刊名 | EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
 |
| 出版日期 | 2010-08-16 |
| 卷号 | 205期号:1页码:113-126 |
| 关键词 | Supply chain management Dual channel Internet/direct marketing E-commerce Game theory |
| ISSN号 | 0377-2217 |
| DOI | 10.1016/j.ejor.2009.12.012 |
| 英文摘要 | Manufacturers today are increasingly adopting a dual channel to sell their products, i.e., the traditional retail channel and an online direct channel. Empirical studies have shown that service quality (we focus on the delivery lead time of the direct channel) even goes beyond product price as one of the major factors influencing consumer acceptance of the direct channel. Delivery lead time has significant effects on demand, profit, and pricing strategy. However, there is Scant literature addressing the decision on the promised delivery lead time of a direct channel and its impact on the manufacturer's and retailer's pricing decisions. To fill this gap, we examine the optimal decisions of delivery lead time and prices in a centralized and a decentralized dual-channel Supply chain using the two-stage optimization technique and Stackelberg game, and analyze the impacts of delivery lead time and customer acceptance of a direct channel oil the manufacturer's and retailer's pricing behaviours. We analytically show that delivery lead time Strongly influences the manufacturer's and the retailer's pricing strategies and Profits. Our numerical Studies reveal that the difference between the demand transfer ratios in the two channels with respect to delivery lead time and direct sale price, customer acceptance of the direct channel, and product type have great effects on the lead time and pricing decisions. (C) 2009 Elsevier B.V. All rights reserved. |
| WOS研究方向 | Business & Economics ; Operations Research & Management Science |
| 语种 | 英语 |
| WOS记录号 | WOS:000275363700011 |
| 出版者 | ELSEVIER SCIENCE BV |
| 源URL | [http://ir.amss.ac.cn/handle/2S8OKBNM/9368]  |
| 专题 | 系统科学研究所 |
| 通讯作者 | Cheng, T. C. E. |
| 作者单位 | 1.Hong Kong Polytech Univ, Dept Logist & Maritime Studies, Kowloon, Hong Kong, Peoples R China 2.Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China 3.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China |
| 推荐引用方式 GB/T 7714 | Hua, Guowei,Wang, Shouyang,Cheng, T. C. E.. Price and lead time decisions in dual-channel supply chains[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2010,205(1):113-126. |
| APA | Hua, Guowei,Wang, Shouyang,&Cheng, T. C. E..(2010).Price and lead time decisions in dual-channel supply chains.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,205(1),113-126. |
| MLA | Hua, Guowei,et al."Price and lead time decisions in dual-channel supply chains".EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 205.1(2010):113-126. |
入库方式： OAI收割
来源：数学与系统科学研究院
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