The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective
文献类型:期刊论文
作者 | Duan, Yibing; Li, Qinghai; Sonmez, Mahmut (Maho); Yang, Deli |
刊名 | INTERNATIONAL BUSINESS REVIEW
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出版日期 | 2015 |
卷号 | 84期号:24页码:11-22 |
DOI | 0 |
源URL | [http://ir.casipm.ac.cn/handle/190111/7496] ![]() |
专题 | 科技战略咨询研究院_中国科学院科技政策与管理科学研究所(1985年6月-2015年12月) |
作者单位 | 中国科学院科技政策与管理科学研究所 |
推荐引用方式 GB/T 7714 | Duan, Yibing,Li, Qinghai,Sonmez, Mahmut ,et al. The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective[J]. INTERNATIONAL BUSINESS REVIEW,2015,84(24):11-22. |
APA | Duan, Yibing,Li, Qinghai,Sonmez, Mahmut ,&Yang, Deli.(2015).The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective.INTERNATIONAL BUSINESS REVIEW,84(24),11-22. |
MLA | Duan, Yibing,et al."The power of triple contexts on customer-based brand performance-A comparative study of Baidu and Google from Chinese netizens' perspective".INTERNATIONAL BUSINESS REVIEW 84.24(2015):11-22. |
入库方式: OAI收割
来源:科技战略咨询研究院
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