The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option
文献类型:期刊论文
作者 | Li, Meng1; Sun, Yan2![]() |
刊名 | PSYCHOLOGICAL SCIENCE
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出版日期 | 2019 |
卷号 | 30期号:1页码:139-149 |
关键词 | Decision Making Nudge Decoy Effect Hand Hygiene Field Experiment Open Data Open Materials |
ISSN号 | 0956-7976 |
DOI | 10.1177/0956797618761374 |
产权排序 | 2 |
文献子类 | Article |
英文摘要 | This article provides the first test of the decoy effect as a nudge to influence real-world behavior. The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. It has been widely demonstrated in hypothetical choices, but its usefulness in real-world settings has been subject to debate. In three longitudinal experiments in food-processing factories, we tested two decoy sanitation options that were worse than the existing sanitizer spray bottle. Results showed that the presence of a decoy, but not an additional copy of the original sanitizer bottle in a different color, drastically increased food workers' hand sanitizer use from the original sanitizer bottle and, consequently, improved workers' passing rate in hand sanitation tests from 60% to 70% to above 90% for 20 days. These findings indicate that the decoy effect can be a powerful nudge technique to influence real-world behavior. |
WOS关键词 | Behavioral Economics ; Choice ; Attraction ; Violations ; Decisions ; Judgment |
资助项目 | National Natural Science Foundation of China[71001098] ; Beijing National Science Foundation[9162017] |
WOS研究方向 | Psychology |
语种 | 英语 |
WOS记录号 | WOS:000456531700016 |
出版者 | SAGE PUBLICATIONS INC |
源URL | [http://ir.psych.ac.cn/handle/311026/28247] ![]() |
专题 | 心理研究所_中国科学院行为科学重点实验室 |
通讯作者 | Li, Meng |
作者单位 | 1.Univ Colorado Denver, Dept Hlth & Behav Sci, POB 173364, Denver, CO 80204 USA 2.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China |
推荐引用方式 GB/T 7714 | Li, Meng,Sun, Yan,Chen, Hui. The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option[J]. PSYCHOLOGICAL SCIENCE,2019,30(1):139-149. |
APA | Li, Meng,Sun, Yan,&Chen, Hui.(2019).The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option.PSYCHOLOGICAL SCIENCE,30(1),139-149. |
MLA | Li, Meng,et al."The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option".PSYCHOLOGICAL SCIENCE 30.1(2019):139-149. |
入库方式: OAI收割
来源:心理研究所
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