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Chinese Academy of Sciences Institutional Repositories Grid
The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option

文献类型:期刊论文

作者Li, Meng1; Sun, Yan2; Chen, Hui2
刊名PSYCHOLOGICAL SCIENCE
出版日期2019
卷号30期号:1页码:139-149
关键词Decision Making Nudge Decoy Effect Hand Hygiene Field Experiment Open Data Open Materials
ISSN号0956-7976
DOI10.1177/0956797618761374
产权排序2
文献子类Article
英文摘要

This article provides the first test of the decoy effect as a nudge to influence real-world behavior. The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. It has been widely demonstrated in hypothetical choices, but its usefulness in real-world settings has been subject to debate. In three longitudinal experiments in food-processing factories, we tested two decoy sanitation options that were worse than the existing sanitizer spray bottle. Results showed that the presence of a decoy, but not an additional copy of the original sanitizer bottle in a different color, drastically increased food workers' hand sanitizer use from the original sanitizer bottle and, consequently, improved workers' passing rate in hand sanitation tests from 60% to 70% to above 90% for 20 days. These findings indicate that the decoy effect can be a powerful nudge technique to influence real-world behavior.

WOS关键词Behavioral Economics ; Choice ; Attraction ; Violations ; Decisions ; Judgment
资助项目National Natural Science Foundation of China[71001098] ; Beijing National Science Foundation[9162017]
WOS研究方向Psychology
语种英语
WOS记录号WOS:000456531700016
出版者SAGE PUBLICATIONS INC
源URL[http://ir.psych.ac.cn/handle/311026/28247]  
专题心理研究所_中国科学院行为科学重点实验室
通讯作者Li, Meng
作者单位1.Univ Colorado Denver, Dept Hlth & Behav Sci, POB 173364, Denver, CO 80204 USA
2.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Li, Meng,Sun, Yan,Chen, Hui. The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option[J]. PSYCHOLOGICAL SCIENCE,2019,30(1):139-149.
APA Li, Meng,Sun, Yan,&Chen, Hui.(2019).The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option.PSYCHOLOGICAL SCIENCE,30(1),139-149.
MLA Li, Meng,et al."The Decoy Effect as a Nudge: Boosting Hand Hygiene With a Worse Option".PSYCHOLOGICAL SCIENCE 30.1(2019):139-149.

入库方式: OAI收割

来源:心理研究所

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