A study of e-commerce adoption by tourism websites in china
文献类型：期刊论文
| 作者 | Cao, Kaijun1,2; Yang, Zhaoping1 |
| 刊名 | Journal of destination marketing & management
 |
| 出版日期 | 2016-09-01 |
| 卷号 | 5期号:3页码:283-289 |
| 关键词 | Website evaluation E-commerce adoption Tourism website Content analysis China |
| ISSN号 | 2212-571X |
| DOI | 10.1016/j.jdmm.2016.01.005 |
| 通讯作者 | Yang, zhaoping(yzhaoping@yeah.net) |
| 英文摘要 | Planning and booking a trip online is now increasingly common for travelers. this study evaluated 258 chinese tourism websites (ctws) using a content analysis technique that assessed website performance in terms of e-commerce adoption. the current study aims to elucidate the status of e-commerce adoption among different types of websites. the analysis revealed significant differences in performance between the types of websites, and online travel agencies (otas) were found to perform better than other types of tourism websites. the results also revealed that ctws are not using the internet to its full potential, as most tourism websites focus on providing basic information services, especially the official tourism websites (otws). suggestions are made concerning how to improve the performance of ctws and potential avenues for future research are discussed. (c) 2016 elsevier ltd. all rights reserved. |
| WOS关键词 | WEB SITES ; DESTINATION IMAGE ; HOTEL WEBSITES ; PERFORMANCE ; DESIGN ; QUALITY ; MODEL ; MANAGEMENT ; USABILITY ; BUSINESS |
| WOS研究方向 | Social Sciences - Other Topics ; Business & Economics |
| WOS类目 | Hospitality, Leisure, Sport & Tourism ; Management |
| 语种 | 英语 |
| WOS记录号 | WOS:000384386700010 |
| 出版者 | ELSEVIER SCIENCE BV |
| URI标识 | http://www.irgrid.ac.cn/handle/1471x/2375882 |
| 专题 | 中国科学院大学 |
| 通讯作者 | Yang, Zhaoping |
| 作者单位 | 1.Chinese Acad Sci, Xinjiang Inst Ecol & Geog, 818 South Beijing Rd, Urumqi 830011, Xinjiang, Peoples R China 2.Univ Chinese Acad Sci, Beijing 100049, Peoples R China |
| 推荐引用方式 GB/T 7714 | Cao, Kaijun,Yang, Zhaoping. A study of e-commerce adoption by tourism websites in china[J]. Journal of destination marketing & management,2016,5(3):283-289. |
| APA | Cao, Kaijun,&Yang, Zhaoping.(2016).A study of e-commerce adoption by tourism websites in china.Journal of destination marketing & management,5(3),283-289. |
| MLA | Cao, Kaijun,et al."A study of e-commerce adoption by tourism websites in china".Journal of destination marketing & management 5.3(2016):283-289. |
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来源：中国科学院大学
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