Attractive model and marketing implications of theme shopping tourism destination
文献类型：期刊论文
| 作者 | Liu Jiaming1; Wang Run1,2 |
| 刊名 | Chinese geographical science
 |
| 出版日期 | 2010-12-01 |
| 卷号 | 20期号:6页码:562-567 |
| 关键词 | Theme shopping tourism destination Attractive model Utility function Tourism marketing |
| ISSN号 | 1002-0063 |
| DOI | 10.1007/s11769-010-0422-4 |
| 通讯作者 | Liu jiaming(liujm@igsnrr.ac.cn) |
| 英文摘要 | This paper discusses the definition and connotation of theme shopping tourism (tst) destination, and reveals the attractive distance of tst destination based on the utility function derived from the supposed demand function. an attractive model is deduced. according to this attractive model, it is can be known that the attractive distance is related to the price difference of the theme commodities between tst destination and tourist origin place, the average expenditure of transport, the demand elasticity of price, the actual price of sightseeing spot, the critical price that a tourist will afford, the number of nights that a tourist stays on the tst destination and the price level of accommodation in the tst destination. the change mechanism of attractive distance of tst destinations is revealed in this paper, and implications on tst marketing are put forward. first, theme commodities should be luxuries. second, lower price is the primary pulling factor of theme shopping tourism. third, the route combining with sightseeing spots is beneficial to shopping tourism. at last, tst development is one way of rejuvenating the falling destinations. |
| WOS关键词 | HONG-KONG ; SATISFACTION |
| WOS研究方向 | Environmental Sciences & Ecology |
| WOS类目 | Environmental Sciences |
| 语种 | 英语 |
| WOS记录号 | WOS:000284297800010 |
| 出版者 | SPRINGER |
| URI标识 | http://www.irgrid.ac.cn/handle/1471x/2405875 |
| 专题 | 中国科学院大学 |
| 通讯作者 | Liu Jiaming |
| 作者单位 | 1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing 100101, Peoples R China 2.Chinese Acad Sci, Grad Univ, Beijing 100049, Peoples R China |
| 推荐引用方式 GB/T 7714 | Liu Jiaming,Wang Run. Attractive model and marketing implications of theme shopping tourism destination[J]. Chinese geographical science,2010,20(6):562-567. |
| APA | Liu Jiaming,&Wang Run.(2010).Attractive model and marketing implications of theme shopping tourism destination.Chinese geographical science,20(6),562-567. |
| MLA | Liu Jiaming,et al."Attractive model and marketing implications of theme shopping tourism destination".Chinese geographical science 20.6(2010):562-567. |
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来源：中国科学院大学
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