Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
文献类型：期刊论文
| 作者 | Tai Zhi-juan3; Gu Xiao-ping1,2; Lewis, Bernard J.1; Niu Li-jun3; Yu Da-pao1; Zhou Li1; Zhou Wang-ming1; Gong Zhen-cai3; Dai Li-min1 |
| 刊名 | JOURNAL OF MOUNTAIN SCIENCE
 |
| 出版日期 | 2018-08-01 |
| 卷号 | 15期号:8页码:1711-1727 |
| 关键词 | Tourism Motivation Visitor Segmentation Ecotourism Changbai Mountain Biosphere Reserve Principal Components Analysis |
| ISSN号 | 1672-6316 |
| DOI | 10.1007/s11629-017-4708-1 |
| 英文摘要 | Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists-Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers-were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested. |
| WOS研究方向 | Environmental Sciences & Ecology |
| 语种 | 英语 |
| WOS记录号 | WOS:000442239600008 |
| 出版者 | SCIENCE PRESS |
| 源URL | [http://210.72.129.5/handle/321005/121237]  |
| 专题 | 中国科学院沈阳应用生态研究所 |
| 通讯作者 | Dai Li-min |
| 作者单位 | 1.Chinese Acad Sci, Inst Appl Ecol, Key Lab Forest Ecol & Management, Shenyang 110016, Peoples R China 2.Shenyang Agr Univ, Coll Econ & Management, Shenyang 100866, Liaoning, Peoples R China 3.Changbai Mt Acad Sci, Changbai Mt Protect & Dev Zone, Erdaobaihe 133613, Peoples R China |
| 推荐引用方式 GB/T 7714 | Tai Zhi-juan,Gu Xiao-ping,Lewis, Bernard J.,et al. Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China[J]. JOURNAL OF MOUNTAIN SCIENCE,2018,15(8):1711-1727. |
| APA | Tai Zhi-juan.,Gu Xiao-ping.,Lewis, Bernard J..,Niu Li-jun.,Yu Da-pao.,...&Dai Li-min.(2018).Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China.JOURNAL OF MOUNTAIN SCIENCE,15(8),1711-1727. |
| MLA | Tai Zhi-juan,et al."Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China".JOURNAL OF MOUNTAIN SCIENCE 15.8(2018):1711-1727. |
入库方式： OAI收割
来源：沈阳应用生态研究所
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