Functional innovation of destination marketing system
文献类型：会议论文
| 作者 | Wu, Hong(武红) ; Li Fei ; Gu Shuzhong |
| 出版日期 | 2011 |
| 会议名称 | 2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011 |
| 会议日期 | July 15, 2011 - July 17, 2011 |
| 会议地点 | Beijing, China |
| 关键词 | Diamonds Electronic commerce Industry Innovation Software engineering |
| 通讯作者 | Wu, Hong(武红) |
| 英文摘要 | With the development of information and internet, traditional tourism is promoted through informationization, then Destination Marketing System (the abbreviation is DMS) appeared. DMS, different from general tourism electronic commerce (the abbreviation is e-commerce) websites, is comprehensive application of regional tourism e-commerce. From technical level, it enhances informationization and standardization of tourism destination. From tourism industry service level, information flow improves service quality of tourism industry due to all kinds of tour enterprises' participation in DMS. From marketing level, overall marketing level is advanced because of real-time docking of network marketing and traditional marketing. This paper analyzes functional innovation of DMS from three aspects, namely basic function, extended function and advanced function in order to show its importance in tourism marketing. In the next few years, we should promote DMS's construction according to the general framework of the golden tourism project in China. We should take full advantage of the best opportunity that Chinese tourism industry catch up with international tourism industry. We should promote development of traditional tourism through informationization. |
| 收录类别 | EI |
| 会议主办者 | IEEE Beijing Section; IEEE China Council and Beijing University of Technology; Beijing University of Posts and Telecommunications; The Hong Kong Polytechnic University; Andhra University |
| 会议录 | ICSESS 2011 - Proceedings: 2011 IEEE 2nd International Conference on Software Engineering and Service Science
 |
| 会议录出版者 | IEEE Computer Society |
| 会议录出版地 | 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States |
| 语种 | 英语 |
| ISBN号 | 9781424496969 |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/6166]  |
| 专题 | 地理科学与资源研究所_研究生部 |
| 推荐引用方式 GB/T 7714 | Wu, Hong,Li Fei,Gu Shuzhong. Functional innovation of destination marketing system[C]. 见:2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011. Beijing, China. July 15, 2011 - July 17, 2011. |
入库方式： OAI收割
来源：地理科学与资源研究所
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