Impact of shoe clash on product disposal intention of high school students
文献类型：会议论文
| 作者 | Guo, Rui1,2; Chen, Yi-Wen1,2 ; Yang, Sha1,2
|
| 出版日期 | 2019 |
| 会议日期 | July 15, 2019 - July 17, 2019 |
| 会议地点 | Beijing, China |
| 关键词 | Consumers' need for uniqueness - High school students - Identity signaling - Mediating roles - Moderating effect - Product disposition intentions - Uniqueness threat |
| DOI | 10.1145/3345035.3345074 |
| 页码 | 234-238 |
| 英文摘要 | In order to explore the effect of shoe clash on the disposition intention of high school students and its mechanism, the first study investigated the effect of shoe clash on the disposition intention of high school students' products, the second study investigated the effect of uniqueness threat and consumers' need for uniqueness on the disposition intention of high school students' products. The results show that: The impact of shoe clash on product disposition intentions is significant. The uniqueness threat plays a partial mediating role between shoe clash and product disposition intentions, and the consumers' need for uniqueness plays a moderating effect on the paths of "shoe clash→uniqueness threat" and "shoe clash→product disposition intentions". © 2019 Association for Computing Machinery. |
| 产权排序 | 1 |
| 会议录 | ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics
 |
| 会议录出版者 | Association for Computing Machinery |
| 学科主题 | Students |
| ISBN号 | 9781450372190 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/30042]  |
| 专题 | 心理研究所_中国科学院行为科学重点实验室 |
| 作者单位 | 1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China |
| 推荐引用方式 GB/T 7714 | Guo, Rui,Chen, Yi-Wen,Yang, Sha. Impact of shoe clash on product disposal intention of high school students[C]. 见:. Beijing, China. July 15, 2019 - July 17, 2019. |
入库方式： OAI收割
来源：心理研究所
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