中国旅游上市公司发展模式创新研究
文献类型：学位论文
| 作者 | 郑斌 |
| 学位类别 | 硕士 |
| 答辩日期 | 2009 |
| 授予单位 | 中国科学院．新疆生态与地理研究所 |
| 导师 | 杨兆萍，中国科学院新疆生态与地理研究所 |
| 关键词 | 中国旅游上市公司 |
| 其他题名 | Innovation to the development mode of Chinese tourism listed companies |
| 中文摘要 | 作为我国旅游产业优质资产的代表，旅游上市公司引领旅游企业的总体发展方向，对推动我国旅游产业的发展起到了重要的作用。对比当前我国旅游业的高速稳定发展，旅游上市公司的发展出现波动性大、增长不稳定的特征，与我国旅游业的大环境构成了一种宏观报喜、微观报忧的局面。这种局面的出现表明中国旅游上市公司的发展已进入一个瓶颈期，已有发展模式已不能应对现在的问题与挑战，因而必须对中国旅游上市公司的发展模式进行创新。通过创新，全面提升中国旅游上市企业的整体竞争力、实现我国旅游产业的持续健康发展。这成为旅游研究中一个具有重大价值的课题。本文以我国A股市场的24家旅游上市公司为研究对象，在对已有研究成果和相关数据资料进行系统梳理的基础上，分析影响中国旅游上市公司发展模式创新的因子与机制，探讨中国旅游上市公司发展模式创新的途径。本文的主要观点和结论包括：（1）总体来看，中国旅游上市公司存在着规模小、区域布局不平衡，产权关系和股权结构不顺，董事会治理不规范、激励机制缺乏，经营战略单一，产品开发不合理等问题。（2）影响中国旅游上市公司发展的因素有宏观环境因子和微观核心因子。政治、经济、文化、技术等宏观环境只是旅游上市公司运营环境存在的背景，它对旅游上市公司起到的是外围的间接影响，而起决定作用的还是内部治理、经营战略、产品开发等自身因素。（3）基于市场导向型内部治理创新的重点是旅游上市公司进行产权制度改革，合理股权结构，规范董事会治理和培育短、长期结合的激励机制。基于核心竞争力经营战略创新的要求是旅游上市公司先做强、后做大，先专注于旅游主业，潜心经营，努力培育核心竞争力；在核心竞争力的基础上，根据不同的公司类型考虑多元化、国际化和归核化。基于一站式体验产品开发的内容是旅游上市公司以游客为中心、以体验塑造为理念、以旅游吸引物为载体，通过旅游景区、酒店、旅行社、旅游管理部门、其他相关企业、开发商等的高效合作，开发出全方位、无缝隙的一站式服务旅游产品；文化旅游创意景区和主题酒店是一站式体验旅游产品的典型代表。Being the representative of high grade tourism assets in China, tourism listed companies leads the development direction of tourism enterprises on the whole and plays significant role in facilitating the development of tourism industry. However, compare to the quick and stable development of tourism industry, the development of tourism listed companies is rather fluctuate and unstable. The contradiction between the benign macro-environment and the worrying micro-environment shows that the development of Chinese tourism listed companies has come into a bottle-neck period, and the current development mode couldn’t deal with related problems and challenges efficiently. Therefore, the current development mode of listed companies should be renovated. Only by mode renovation can the whole competitiveness of Chinese tourism listed companies be enhanced and the sustainable development of tourism development is realized. The dissertation takes 24 tourism listed companies of A-stock as studied objects. Based on the systematical analysis of previous studies and statistics of related financial data, factors and mechanism influencing the innovation of development mode of tourism listed companies are analyzed, approaches for development mode innovation are also discussed. Main conclusions of the dissertation include: (1) There are many problems existing in the development of Chinese tourism listed companies: the scale of the listed companies is relatively small; the distribution of companies is imbalance in different regions; the property right relationship and the stock right structure need clarifying; the management of the directorate is not standard and the incentive system is in short; the management strategies are rather monotonous; the product development is not corresponding to the market demand. (2) Factors influencing the development of Chinese tourism listed companies include macro-environment factors and micro-interior factors. The political, economical, cultural, technical environments could all influencing the development of listed companies indirectly; however, core factors playing decisive role are interior administration, management strategies and product development. (3) The innovation focus of the market oriented interior administration is to reform the property right and rationalize the structure of stock right; standardize the directorate and foster both long-term and short-term incentive systems. The innovation demand of core-competitiveness based management strategy is that tourism listed companies should first become stronger and then become larger, which means companies should focus on the development of tourism and pay more attention to foster core competitiveness. Only after the core competitiveness has been established are the diversification, internationalization and refocusion of listed companies be pursued. The one-stop-experience mode of product development is to provide self-contained and seamless tourism service products chain for visitors by scientific product development out of visitors’ demand and effective collaboration of different sectors including scenic areas, hotels, travel agencies, tourism administrators, investors and other related enterprises. Cultural tourism idea-creation scenic areas and themed hotels are the typical representative of one-stop experience tourism products. |
| 学科主题 | 旅游地理 |
| 语种 | 中文 |
| 公开日期 | 2010-11-12 |
| 页码 | 共104页 |
| 源URL | [http://ir.xjlas.org/handle/365004/8402]  |
| 专题 | 新疆生态与地理研究所_中国科学院新疆生态与地理研究所(2010年以前数据) |
| 推荐引用方式 GB/T 7714 | 郑斌. 中国旅游上市公司发展模式创新研究[D]. 中国科学院．新疆生态与地理研究所. 2009. |
入库方式： OAI收割
来源：新疆生态与地理研究所
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