Attractive Model and Marketing Implications of Theme Shopping Tourism Destination
文献类型：SCI/SSCI论文
| 作者 | Liu J. M. ; Wang R. |
| 发表日期 | 2010 |
| 关键词 | theme shopping tourism destination attractive model utility function tourism marketing hong-kong satisfaction |
| 英文摘要 | This paper discusses the definition and connotation of Theme Shopping Tourism (TST) destination, and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function. An attractive model is deduced. According to this attractive model, it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place, the average expenditure of transport, the demand elasticity of price, the actual price of sightseeing spot, the critical price that a tourist will afford, the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination. The change mechanism of attractive distance of TST destinations is revealed in this paper, and implications on TST marketing are put forward. First, theme commodities should be luxuries. Second, lower price is the primary pulling factor of theme shopping tourism. Third, the route combining with sightseeing spots is beneficial to shopping tourism. At last, TST development is one way of rejuvenating the falling destinations. |
| 出处 | Chinese Geographical Science |
| 卷 | 20 |
| 期 | 6 |
| 页 | 562-567 |
| 收录类别 | SCI |
| 语种 | 英语 |
| ISSN号 | 1002-0063 |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/23475]  |
| 专题 | 地理科学与资源研究所_历年回溯文献 |
| 推荐引用方式 GB/T 7714 | Liu J. M.,Wang R.. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination. 2010. |
入库方式： OAI收割
来源：地理科学与资源研究所
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