Empirical analysis of major determinants of farmers' fruit marketing channels
文献类型：EI期刊论文
| 作者 | Huang Ji-Kun |
| 发表日期 | 2009 |
| 关键词 | Fruits Marketing Retail stores |
| 英文摘要 | This paper analyzes determinants of fruit marketing choices by farmers. Based on data from a stratified random sampling survey of the 338 apple production households in 35 villages in Shandong province, characteristics of farmers' marketing choices are discussed. The determinants of the marketing and choices are estimated econometrically. The results show that although the modern marketing channels such as processing firms, export firms, supermarkets and specialized suppliers have been emerging and grown rapidly, farmers' marking channels are still dominated by small wholesaler and brokers. Major factors affecting farmers' marking channel choices are transport and market infrastructure, regional scale of production, farmers' non-farm employment and the wealth of farmers. Moreover, the small farmers are not excluded from emerging of wholesale markets and modern channels and they have benefited from the market expansion too. Based on the results of this study, several policy implications are provided. |
| 出处 | Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice
 |
| 卷 | 29期:4页:58-66 |
| 收录类别 | EI |
| 语种 | 英语 |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/24502]  |
| 专题 | 地理科学与资源研究所_历年回溯文献 |
| 推荐引用方式 GB/T 7714 | Huang Ji-Kun. Empirical analysis of major determinants of farmers' fruit marketing channels. 2009. |
入库方式： OAI收割
来源：地理科学与资源研究所
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