the university of hong kong's statement on vision now has three themes: 1) research, 2) teaching & learning, and 3) knowledge exchange (ke). ke emphasizes hku's desire to interact with its community for a mutual benefit. a new five-year strategic plan (2009–2014) sets out operational priorities and key indicators to enable knowledge exchange at hku. chief among these is the establishment of an exchange hub to make hku researchers and their research products highly visible. the institutional repository of hku, the hku scholars hub, developed by its university libraries, has become this ke exchange hub. now the hub includes hku researcherpages, featuring the accomplishments of each hku professoriate staff. hku's policy on knowledge exchange and the hku researcherpages have increased the incentive for faculties, departments, and authors to place more items in open access (oa). this paper will discuss what ke is, the benefits it can bring to the university and its reputation, and how it can increase oa deposit.