A number of new half-sandwich zirconium(IV) complexes bearing N,N-dimethylaniline-amido ligands with the general formula Cp*ZrCl(2)[ortho-(RNCH(2))(Me(2)N)C(6)H(4)] [R = 2,6-Me(2)C(6)H(3) (1), 2,6-(i)Pr(2)C(6)H(3) (2), (i)Pr (3), (t)Bu (4)] were synthesized by the reaction of Cp*ZrCl(3) with the corresponding ortho-(Me(2)N)C(6)H(4)CH(2)NRLi. All new zirconium complexes were characterized by (1)H and (13)C NMR, elemental analyses and single crystal X-ray diffraction analysis. The molecular structural analysis reveals that the NMe(2) group does not coordinate to the zirconium atom in all cases. Complexes 1-4 all have a pseudo-tetrahedral coordination environment in their solid state structures and adopt a three-legged piano stool geometry for the zirconium atoms with the amide N atom and the two Cl atoms being the three legs and the Cp* ring being the seat. Variable-temperature (1)H NMR experiments for all complexes 1-4 were performed to investigate the possible intramolecular interaction between the N atom in the NMe(2) group and the central zirconium atom in solution. Upon activation with Al(i)Bu(3) and Ph(3)CB(C(6)F(5))(4), complexes 1-4 all exhibit moderate to good catalytic activity for ethylene polymerization and copolymerization with 1-hexene, producing linear polyethylene or poly(ethylene-co-1-hexene) with moderate molecular weight and reasonable 1-hexene incorporation.