Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing
文献类型：期刊论文
| 作者 | Chen, Bo-Wei2; Ji, Wen3; Rho, Seungmin1 |
| 刊名 | IEEE COMMUNICATIONS MAGAZINE
 |
| 出版日期 | 2017 |
| 卷号 | 55期号:1页码:92-97 |
| ISSN号 | 0163-6804 |
| DOI | 10.1109/MCOM.2017.1600223CM |
| 英文摘要 | This article investigates graph analysis for intelligent marketing in smart cities, where metatrails are crowdsourced by mobile sensing for marketing strategies. Unlike most works that focus on client sides, this study is intended for market planning, from the perspective of enterprises. Several novel crowdsourced features based on metatrails, including hotspot networks, crowd transitions, affinity subnetworks, and sequential visiting patterns, are discussed in the article. These smart footprints can reflect crowd preferences and the topology of a site of interest. Marketers can utilize such information for commercial resource planning and deployment. Simulations were conducted to demonstrate the performance. At the end, this study also discusses different scenarios for practical geo-conquesting applications. |
| WOS研究方向 | Engineering ; Telecommunications |
| 语种 | 英语 |
| WOS记录号 | WOS:000394680300014 |
| 出版者 | IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC |
| 源URL | [http://119.78.100.204/handle/2XEOYT63/7475]  |
| 专题 | 中国科学院计算技术研究所期刊论文_英文 |
| 通讯作者 | Chen, Bo-Wei |
| 作者单位 | 1.Sungkyul Univ, Dept Media Software, Anyang, South Korea 2.Monash Univ, Sch Informat Technol, Clayton, Vic 3800, Australia 3.Chinese Acad Sci, Inst Comp Technol, Beijing 100864, Peoples R China |
| 推荐引用方式 GB/T 7714 | Chen, Bo-Wei,Ji, Wen,Rho, Seungmin. Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing[J]. IEEE COMMUNICATIONS MAGAZINE,2017,55(1):92-97. |
| APA | Chen, Bo-Wei,Ji, Wen,&Rho, Seungmin.(2017).Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing.IEEE COMMUNICATIONS MAGAZINE,55(1),92-97. |
| MLA | Chen, Bo-Wei,et al."Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing".IEEE COMMUNICATIONS MAGAZINE 55.1(2017):92-97. |
入库方式： OAI收割
来源：计算技术研究所
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