Profit Maximization through Online Advertising Scheduling for a Wireless Video Broadcast Network
文献类型：期刊论文
| 作者 | Ji, Wen1; Chen, Yingying2; Chen, Min3; Chen, Bo-Wei4; Chen, Yiqiang1; Kung, Sun-Yuan4 |
| 刊名 | IEEE TRANSACTIONS ON MOBILE COMPUTING
 |
| 出版日期 | 2016-08-01 |
| 卷号 | 15期号:8页码:2064-2079 |
| 关键词 | Video broadcasting profit polymatroid advertisement |
| ISSN号 | 1536-1233 |
| DOI | 10.1109/TMC.2015.2485984 |
| 英文摘要 | In this paper, we address the problem of how to make the wireless service provider (WSP) earn profits in a wireless video broadcast network with consideration of advertisement insertion. At the beginning, this study examines the profit components by analyzing traffic provision and advertisement insertion. This study considers using two components for profit maximization-one is the function for allocating video rates, and the other is the function for inserting advertisement duration. The maximum achievable profit depends on joint optimization of optimal video-rate vectors and advertisement-duration vectors, which are usually computationally intensive. To resolve such a complexity problem, this work also proposes an effective algorithm for joint optimization. First, the overall profit is formulated as the solution of four local optimization problems through horizontal and vertical decomposition. Second, a theoretic polymatroidal framework is introduced in our work for optimization as this framework is proved effective in profit maximization of multiuser systems. Third, this study shows that the overall profit can be maximized by finding the optimal profit points on the boundary of the rate and duration regions. As a result, the optimum points and the total profit can be obtained through a hierarchical greedy algorithm. Experimental results demonstrate that the proposed method is capable of making maximum profits for WSPs in a wide range of broadcasting rates. |
| 资助项目 | National Natural Science Foundation of China[61572466] ; China Scholarship Council |
| WOS研究方向 | Computer Science ; Telecommunications |
| 语种 | 英语 |
| WOS记录号 | WOS:000380027500016 |
| 出版者 | IEEE COMPUTER SOC |
| 源URL | [http://119.78.100.204/handle/2XEOYT63/8271]  |
| 专题 | 中国科学院计算技术研究所期刊论文_英文 |
| 通讯作者 | Ji, Wen |
| 作者单位 | 1.Chinese Acad Sci, Beijing Key Lab Mobile Comp & Pervas Device, Inst Comp Technol, Beijing 100190, Peoples R China 2.Stevens Inst Technol, Dept Elect & Comp Engn, Hoboken, NJ 07030 USA 3.Huazhong Univ Sci & Technol, Sch Comp Sci & Technol, Wuhan 430074, Peoples R China 4.Princeton Univ, Dept Elect Engn, Princeton, NJ 08544 USA |
| 推荐引用方式 GB/T 7714 | Ji, Wen,Chen, Yingying,Chen, Min,et al. Profit Maximization through Online Advertising Scheduling for a Wireless Video Broadcast Network[J]. IEEE TRANSACTIONS ON MOBILE COMPUTING,2016,15(8):2064-2079. |
| APA | Ji, Wen,Chen, Yingying,Chen, Min,Chen, Bo-Wei,Chen, Yiqiang,&Kung, Sun-Yuan.(2016).Profit Maximization through Online Advertising Scheduling for a Wireless Video Broadcast Network.IEEE TRANSACTIONS ON MOBILE COMPUTING,15(8),2064-2079. |
| MLA | Ji, Wen,et al."Profit Maximization through Online Advertising Scheduling for a Wireless Video Broadcast Network".IEEE TRANSACTIONS ON MOBILE COMPUTING 15.8(2016):2064-2079. |
入库方式： OAI收割
来源：计算技术研究所
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