Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics
文献类型：期刊论文
| 作者 | Wang, Yang1 ; Goes, Paulo2; Wei, Zaiyan1; Zeng, Daniel2,3
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| 刊名 | PRODUCTION AND OPERATIONS MANAGEMENT
 |
| 出版日期 | 2019-07-01 |
| 卷号 | 28期号:7页码:1621-1640 |
| 关键词 | online reviews user-generated content peer effects natural experiments |
| ISSN号 | 1059-1478 |
| DOI | 10.1111/poms.13007 |
| 通讯作者 | Wei, Zaiyan(zaiyan@purdue.edu) |
| 英文摘要 | We study peer effects on individuals' contributions to a major form of word of mouth-online reviews. Provided by either consumers or third-party professionals, online reviews influence consumer purchasing decisions and hence sales. Individuals have conflicting incentives of free riding and contributing to social capital when writing reviews. We leverage a "natural experiment," which led to an exogenous expansion in the user population of a major online review platform, to better understand the trade-off. Our empirical findings are mainly twofold. First, we find that a larger population of audience and peer review writers, an immediate consequence of the exogenous shock, cause individuals to write more reviews with higher quality and assign higher but also more diverse ratings. In addition, we find heterogeneity in peer effects by user activeness, expertise, and popularity. Our findings have implications for companies in managing online feedbacks and for platforms that rely on user contributions. |
| WOS关键词 | SOCIAL IMAGE ; REVIEWS ; IMPACT ; SALES ; IDENTIFICATION ; PROVISION ; ALTRUISM ; FEEDBACK ; GOODS ; SIZE |
| 资助项目 | Ministry of Science and Technology (China)[2016QY02D0305] ; National Natural Science Foundation of China Innovative Team Grant[71621002] ; Chinese Academy of Science Grant[ZDRW-XH-2017-3] |
| WOS研究方向 | Engineering ; Operations Research & Management Science |
| 语种 | 英语 |
| WOS记录号 | WOS:000475490500002 |
| 出版者 | WILEY |
| 资助机构 | Ministry of Science and Technology (China) ; National Natural Science Foundation of China Innovative Team Grant ; Chinese Academy of Science Grant |
| 源URL | [http://ir.ia.ac.cn/handle/173211/27796]  |
| 专题 | 自动化研究所_复杂系统管理与控制国家重点实验室_互联网大数据与安全信息学研究中心 |
| 通讯作者 | Wei, Zaiyan |
| 作者单位 | 1.Purdue Univ, Krannert Sch Management, W Lafayette, IN 47907 USA 2.Univ Arizona, Eller Coll Management, Tucson, AZ 85721 USA 3.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China |
| 推荐引用方式 GB/T 7714 | Wang, Yang,Goes, Paulo,Wei, Zaiyan,et al. Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics[J]. PRODUCTION AND OPERATIONS MANAGEMENT,2019,28(7):1621-1640. |
| APA | Wang, Yang,Goes, Paulo,Wei, Zaiyan,&Zeng, Daniel.(2019).Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics.PRODUCTION AND OPERATIONS MANAGEMENT,28(7),1621-1640. |
| MLA | Wang, Yang,et al."Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics".PRODUCTION AND OPERATIONS MANAGEMENT 28.7(2019):1621-1640. |
入库方式： OAI收割
来源：自动化研究所
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