uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing
文献类型：期刊论文
| 作者 | CAI Qiang1; LUO Chunlin1; TIAN Xin1; WANG Shouyang1 |
| 刊名 | 系统科学与复杂性学报英文版
 |
| 出版日期 | 2019 |
| 卷号 | 032期号:003页码:932 |
| ISSN号 | 1009-6124 |
| 英文摘要 | Price differentiation or discrimination strategy has been regarded as the best choice for firms with online and offline channels, however, recent years often witnessed the practices of the uniform pricing strategy. This paper aims to address the question whether the uniform pricing strategy may be better for the manufacturer, when the uniform pricing strategy has a positive impact on increasing the ciistomer demand and reducing the operations cost. The research shows that the uniform pricing strategy can be bet ter than the price differentiation strategy when the cost saving and demand increasing are large enough or the consumers' acceptance of online channel lies in a certain interval. Moreover, the manufac tu rers or brand owners need a tradeoff bet ween the benefit from online channel and the negative impact from the offline channel when they implement the price differentiation strategy. Finally, the authors obtain some managerial insights and implications based on the numerical analyses, which are in line with the phenomena in practice. |
| 资助项目 | [National Natural Science Foundation of China] ; [Science and Technology Project of Jiangxi Provincial Education Department] |
| 语种 | 英语 |
| 源URL | [http://ir.amss.ac.cn/handle/2S8OKBNM/49061]  |
| 专题 | 中国科学院数学与系统科学研究院 |
| 作者单位 | 1.中国科学院大学 2.Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy Sciences 3.江西财经大学 4.中国科学院数学与系统科学研究院 |
| 推荐引用方式 GB/T 7714 | CAI Qiang,LUO Chunlin,TIAN Xin,et al. uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing[J]. 系统科学与复杂性学报英文版,2019,032(003):932. |
| APA | CAI Qiang,LUO Chunlin,TIAN Xin,&WANG Shouyang.(2019).uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing.系统科学与复杂性学报英文版,032(003),932. |
| MLA | CAI Qiang,et al."uniformpricingstrategyvspricedifferentiationstrategyinthepresenceofcostsavinganddemandincreasing".系统科学与复杂性学报英文版 032.003(2019):932. |
入库方式： OAI收割
来源：数学与系统科学研究院
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