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Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing

文献类型：期刊论文

作者Cai, Qiang3,4; Luo, Chunlin1,4; Tian, Xin3,4; Wang, Shouyang2,4
刊名JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY
出版日期2019-06-01
卷号32期号:3页码:932-946
关键词Cost saving demand increasing dual-channel price differentiation strategy uniform pricing strategy
ISSN号1009-6124
DOI10.1007/s11424-019-7082-y
英文摘要Price differentiation or discrimination strategy has been regarded as the best choice for firms with online and offline channels, however, recent years often witnessed the practices of the uniform pricing strategy. This paper aims to address the question whether the uniform pricing strategy may be better for the manufacturer, when the uniform pricing strategy has a positive impact on increasing the customer demand and reducing the operations cost. The research shows that the uniform pricing strategy can be better than the price differentiation strategy when the cost saving and demand increasing are large enough or the consumers' acceptance of online channel lies in a certain interval. Moreover, the manufacturers or brand owners need a tradeoff between the benefit from online channel and the negative impact from the offline channel when they implement the price differentiation strategy. Finally, the authors obtain some managerial insights and implications based on the numerical analyses, which are in line with the phenomena in practice.
资助项目National Natural Science Foundation of China[71390331] ; National Natural Science Foundation of China[71461009] ; National Natural Science Foundation of China[71761015] ; National Natural Science Foundation of China[71202114] ; Science and Technology Project of Jiangxi Provincial Education Department[GJJ160436]
WOS研究方向Mathematics
语种英语
WOS记录号WOS:000465500600013
出版者SPRINGER HEIDELBERG
源URL[http://ir.amss.ac.cn/handle/2S8OKBNM/34608]  
专题系统科学研究所
通讯作者Tian, Xin
作者单位1.Jiangxi Univ Finance & Econ, Sch Informat Technol, Nanchang 330013, Jiangxi, Peoples R China
2.Chinese Acad Sci, Acad Math & Syst Sci, Beijing 100190, Peoples R China
3.Chinese Acad Sci, Key Lab Big Data Min & Knowledge Management, Beijing 100190, Peoples R China
4.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100190, Peoples R China
推荐引用方式
GB/T 7714		 Cai, Qiang,Luo, Chunlin,Tian, Xin,et al. Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing[J]. JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY,2019,32(3):932-946.
APA Cai, Qiang,Luo, Chunlin,Tian, Xin,&Wang, Shouyang.(2019).Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing.JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY,32(3),932-946.
MLA Cai, Qiang,et al."Uniform Pricing Strategy vs. Price Differentiation Strategy in the Presence of Cost Saving and Demand Increasing".JOURNAL OF SYSTEMS SCIENCE & COMPLEXITY 32.3(2019):932-946.

入库方式： OAI收割

来源：数学与系统科学研究院

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