The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers
文献类型：期刊论文
| 作者 | Peng-Li, Danni1,3,4; Byrne, Derek, V3,4; Chan, Raymond C. K.1,2 ; Wang, Qian Janice3,4
|
| 刊名 | FOOD QUALITY AND PREFERENCE
 |
| 出版日期 | 2020-10-01 |
| 卷号 | 85页码:12 |
| ISSN号 | 0950-3293 |
| 关键词 | Music Eye-tracking Crossmodal correspondences Cross-culture Food choice |
| DOI | 10.1016/j.foodqual.2020.103962 |
| 通讯作者 | Peng-Li, Danni(dpl@food.au.dk) |
| 英文摘要 | Sound can have a profound impact on our eating experience and behavior. The term "sonic seasoning", arising from crossmodal correspondences, denotes the tendency for soundtracks with congruent taste/flavor attributes to alter people's food perception. However, the implicit behavior effects of such sound-taste correspondence have not yet been tested. Employing eye-tracking technology, the current study explored the influence of custom-composed taste-congruent soundtracks on visual attention to food, and how this audio-visual relationship differs across cultures. Seventy-two participants (37 Chinese; 35 Danish) were each exposed to three sound conditions ("sweet music", "salty music", no music) while observing different food items in a choice paradigm. Across both cultures, participants spent more time fixating on sweet food while listening to "sweet music" and salty food when listening to "salty music", while no differences were observed in the no music condition. Danish participants had, regardless of sound condition, longer fixation times on the food images compared to their Chinese counterparts. Participants' choices in each sound condition were consistent with fixation time spent, implying a clear congruency effect between music and choice behavior. Our findings provide evidence of how specifically tailored music can guide consumers' visual attention to specific food items, suggesting that the brain indeed integrates multiple streams of sensory information during decision-making. The cross-cultural aspect of our study can ultimately be valuable for understanding auditory nudging in different market segments. |
| WOS关键词 | MOVEMENTS ; MUSIC ; CORRESPONDENCES ; IMAGES ; SWEET ; PREFERENCES ; PERCEPTION ; DECISION ; SOUNDS ; POWER |
| 资助项目 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish Center of Education and Research ; Aarhus University |
| WOS研究方向 | Food Science & Technology |
| 语种 | 英语 |
| 出版者 | ELSEVIER SCI LTD |
| WOS记录号 | WOS:000544216300006 |
| 资助机构 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish Center of Education and Research ; Aarhus University |
| 源URL | [http://ir.psych.ac.cn/handle/311026/32202]  |
| 专题 | 心理研究所_中国科学院心理健康重点实验室 |
| 通讯作者 | Peng-Li, Danni |
| 作者单位 | 1.Chinese Acad Sci, Inst Psychol, Neuropsychol & Appl Cognit Neurosci Lab, CAS Key Lab Mental Hlth, Beijing, Peoples R China 2.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China 3.Aarhus Univ, Dept Food Sci, iSENSE Lab, Food Qual Percept & Soc, Aarhus, Denmark 4.Sino Danish Ctr Educ & Res, Beijing, Peoples R China |
| 推荐引用方式 GB/T 7714 | Peng-Li, Danni,Byrne, Derek, V,Chan, Raymond C. K.,et al. The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers[J]. FOOD QUALITY AND PREFERENCE,2020,85:12. |
| APA | Peng-Li, Danni,Byrne, Derek, V,Chan, Raymond C. K.,&Wang, Qian Janice.(2020).The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers.FOOD QUALITY AND PREFERENCE,85,12. |
| MLA | Peng-Li, Danni,et al."The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers".FOOD QUALITY AND PREFERENCE 85(2020):12. |
入库方式： OAI收割
来源：心理研究所
浏览0
下载0
收藏0
其他版本
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。