Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo
文献类型：期刊论文
| 作者 | Wang, Zongshui1,2; Liu, Haiyan3; Liu, Wei4; Wang, Shouyang3,4 |
| 刊名 | COMPUTERS IN HUMAN BEHAVIOR
 |
| 出版日期 | 2020-08-01 |
| 卷号 | 109页码:11 |
| 关键词 | Popular mobile game Diffusion analysis Social network Opinion leader User-generated content |
| ISSN号 | 0747-5632 |
| DOI | 10.1016/j.chb.2020.106354 |
| 英文摘要 | As mobile games are growing in acceptance for players, several theories stress the importance of opinion leaders' influence on game adoption. Opinion leaders who exert a disproportionate influence and have more followers are noted as key opinion leaders (KOLs). For a systematical literature review, we find that few game-related studies focus on KOLs' influence on the information diffusion process. To fill this gap, we utilize 301,389 users' data on Sina Weibo to analyze the information transmission trend and KOLs' influence. The findings imply that KOLs play crucial roles in information diffusion especially in the original period, celebrities have many more followers than others, yet more followers do not mean more interactions. When the number of KOLs' retweeting and interactions significantly increases, it leads to the scale of network rapid growth. Besides, the keywords of user-generated content (UGC) are similar in the whole diffusion process, and when the top KOLs forward a game-related topic, the number of related words rapidly increases. |
| 资助项目 | National Key R&D Program of China[2017YFB1400500] ; China Postdoctoral Science Foundation[2018M641454] ; Beijing Municipal Education Commission Social Science Foundation ; Qinxin Talents Cultivation Program of Beijing Information Science & Technology University ; QXTCP[B201906] |
| WOS研究方向 | Psychology |
| 语种 | 英语 |
| WOS记录号 | WOS:000530025500021 |
| 出版者 | PERGAMON-ELSEVIER SCIENCE LTD |
| 源URL | [http://ir.amss.ac.cn/handle/2S8OKBNM/51411]  |
| 专题 | 中国科学院数学与系统科学研究院 |
| 通讯作者 | Wang, Zongshui |
| 作者单位 | 1.Beijing Informat Sci & Technol Univ, Sch Econ & Management, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China 2.Univ Chinese Acad Sci, Sch Math Sci, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China 3.Chinese Acad Sci, Acad Math & Syst Sci, Zhongguancun East Rd 80, Beijing 100190, Peoples R China 4.Univ Chinese Acad Sci, Sch Econ & Management, Zhongguancun East Rd 80, Beijing 100190, Peoples R China |
| 推荐引用方式 GB/T 7714 | Wang, Zongshui,Liu, Haiyan,Liu, Wei,et al. Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo[J]. COMPUTERS IN HUMAN BEHAVIOR,2020,109:11. |
| APA | Wang, Zongshui,Liu, Haiyan,Liu, Wei,&Wang, Shouyang.(2020).Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo.COMPUTERS IN HUMAN BEHAVIOR,109,11. |
| MLA | Wang, Zongshui,et al."Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo".COMPUTERS IN HUMAN BEHAVIOR 109(2020):11. |
入库方式： OAI收割
来源：数学与系统科学研究院
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