Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
文献类型：期刊论文
| 作者 | Gu Xiao-ping; Lewis, Bernard J.; Niu Li-jun; Yu Da-pao; Zhou Li; Zhou Wang-ming; Gong Zhen-cai; Tai Zhi-juan; Dai Li-min |
| 刊名 | JOURNAL OF MOUNTAIN SCIENCE
 |
| 出版日期 | 2018 |
| 卷号 | 15期号:8页码:1711-1727 |
| 关键词 | Tourism motivation Visitor segmentation Ecotourism Changbai Mountain Biosphere Reserve Principal components analysis |
| ISSN号 | 1672-6316 |
| DOI | 10.1007/s11629-017-4708-1 |
| 文献子类 | Article |
| 英文摘要 | Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists-Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers-were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested. |
| 电子版国际标准刊号 | 1993-0321 |
| 语种 | 英语 |
| WOS记录号 | WOS:000442239600008 |
| 源URL | [http://ir.imde.ac.cn/handle/131551/35568]  |
| 专题 | Journal of Mountain Science_Journal of Mountain Science-2018_Vol15 No.8 |
| 推荐引用方式 GB/T 7714 | Gu Xiao-ping,Lewis, Bernard J.,Niu Li-jun,et al. Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China[J]. JOURNAL OF MOUNTAIN SCIENCE,2018,15(8):1711-1727. |
| APA | Gu Xiao-ping.,Lewis, Bernard J..,Niu Li-jun.,Yu Da-pao.,Zhou Li.,...&Dai Li-min.(2018).Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China.JOURNAL OF MOUNTAIN SCIENCE,15(8),1711-1727. |
| MLA | Gu Xiao-ping,et al."Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China".JOURNAL OF MOUNTAIN SCIENCE 15.8(2018):1711-1727. |
入库方式： OAI收割
来源：成都山地灾害与环境研究所
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