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A SECPG model for purchase behavior analysis in social e-commerce environment

文献类型：期刊论文

作者Lv, Junjie1; Wang, Tong1; Wang, Hao2; Yu, Jianye3; Wang, Yuanzhuo4
刊名INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS
出版日期2020-02-10
页码12
关键词information dissemination purchasing behavior SECPG model social e-commerce
ISSN号1074-5351
DOI10.1002/dac.4149
英文摘要In social e-commerce environment, consumers share commodity information with others frequently. It is urgent for social e-commerce enterprises or merchants to learn rules about commodity information dissemination so as to improve the purchase rate of goods and predict the sales trend at the same time. In this paper, we extend the social e-commerce customers' purchasing behavior game model (SECPG model) to simulate multiple complex social e-commerce networks, so as to further quantify internal relation between users' information dissemination and online shopping behavior to a certain extent and predict the purchase rate in diverse social e-commerce networks. The concept of relationship update frequency is introduced to the updating mechanism in social e-commerce, and simulations are carried out for networks with various update frequency of social relations. Numerical simulations show that individuals' reputation and cost-to-benefit ratio both have specific ranges of influence on the purchase rate in social e-commerce environment. And relationship update frequency is also a key factor for users to spread purchase information.
资助项目National Natural Science Foundation of China[61572469] ; National Natural Science Foundation of China[91646120] ; National Natural Science Foundation of China[U1836206]
WOS研究方向Engineering ; Telecommunications
语种英语
WOS记录号WOS:000512060000001
出版者WILEY
源URL[http://119.78.100.204/handle/2XEOYT63/14780]  
专题中国科学院计算技术研究所期刊论文_英文
通讯作者Lv, Junjie
作者单位1.Beijing Technol & Business Univ, Business Sch, Beijing, Peoples R China
2.China Postal Express & Logist Co Ltd, Beijing, Peoples R China
3.Beijing Wuzi Univ, Informat Sch, Beijing, Peoples R China
4.Chinese Acad Sci, Inst Comp Technol, Beijing, Peoples R China
推荐引用方式
GB/T 7714		 Lv, Junjie,Wang, Tong,Wang, Hao,et al. A SECPG model for purchase behavior analysis in social e-commerce environment[J]. INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,2020:12.
APA Lv, Junjie,Wang, Tong,Wang, Hao,Yu, Jianye,&Wang, Yuanzhuo.(2020).A SECPG model for purchase behavior analysis in social e-commerce environment.INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,12.
MLA Lv, Junjie,et al."A SECPG model for purchase behavior analysis in social e-commerce environment".INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS (2020):12.

入库方式： OAI收割

来源：计算技术研究所

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