The Effects of Ethnically Congruent Music on Eye Movements and Food Choice-A Cross-Cultural Comparison between Danish and Chinese Consumers
文献类型:期刊论文
作者 | Peng-Li, Danni2,3,4; Chan, Raymond C. K.1,4; Byrne, Derek, V2,3; Wang, Qian Janice2,3 |
刊名 | FOODS |
出版日期 | 2020-08-01 |
卷号 | 9期号:8页码:19 |
ISSN号 | 2304-8158 |
关键词 | consumer behavior cross-culture eye-tracking food choice musical fit sensory marketing |
DOI | 10.3390/foods9081109 |
产权排序 | 2 |
文献子类 | article |
英文摘要 | Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory. The vast majority of research on this topic dealing with musical fit in a cultural context has thus far been limited to monocultural groups in field studies, where uncontrolled confounds can potentially influence the study outcome. To overcome these limitations, and in order to explore the effects of ethnically congruent music on visual attention and food choice across cultures, the present study recruited 199 participants from China (n= 98) and Denmark (n= 101) for an in-laboratory food choice paradigm with eye-tracking data collection. For each culture group, the study used a between-subject design with half of the participants listening to only instrumental "Eastern" music and the other half only listening to instrumental "Western" music, while both groups engaged in a food choice task involving "Eastern" and "Western" food. Chi-square tests revealed a clear ethnic congruency effect between music and food choice across culture, whereby Eastern (vs. Western) food was chosen more during the Eastern music condition, and Western (vs. Eastern) food was chosen more in the Western music condition. Furthermore, results from a generalized linear mixed model suggested that Chinese participants fixated more on Western (vs. Eastern) food when Western music was played, whereas Danish participants fixated more on Eastern (vs. Western) food when Eastern music was played. Interestingly, no such priming effects were found when participants listened to music from their own culture, suggesting that music-evoked visual attention may be culturally dependent. Collectively, our findings demonstrate that ambient music can have a significant impact on consumers' explicit and implicit behaviors, while at the same time highlighting the importance of culture-specific sensory marketing applications in the global food industry. |
WOS关键词 | BACKGROUND MUSIC ; VISUAL-ATTENTION ; BEHAVIOR ; FIXATION ; TRACKING ; SCIENCE ; DESIGN ; TEMPO |
资助项目 | Graduate School of Science and Technology, Aarhus University[26101] ; Sino-Danish Center of Education and Research[30367] ; Dean's Starting Grant, Aarhus University |
WOS研究方向 | Food Science & Technology |
语种 | 英语 |
出版者 | MDPI |
WOS记录号 | WOS:000564911900001 |
资助机构 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish Center of Education and Research ; Dean's Starting Grant, Aarhus University |
源URL | [http://ir.psych.ac.cn/handle/311026/32615] |
专题 | 心理研究所_中国科学院心理健康重点实验室 |
通讯作者 | Peng-Li, Danni |
作者单位 | 1.Univ Chinese Acad Sci, Dept Psychol, Beijing 100101, Peoples R China 2.Sino Danish Ctr Educ & Res, Beijing 100049, Peoples R China 3.Aarhus Univ, Dept Food Sci, iSENSE Lab, Food Qual Percept & Soc, DK-8200 Aarhus N, Denmark 4.Chinese Acad Sci, Inst Psychol, Neuropsychol & Appl Cognit Neurosci Lab, CAS Key Lab Mental Hlth, Beijing 100101, Peoples R China |
推荐引用方式 GB/T 7714 | Peng-Li, Danni,Chan, Raymond C. K.,Byrne, Derek, V,et al. The Effects of Ethnically Congruent Music on Eye Movements and Food Choice-A Cross-Cultural Comparison between Danish and Chinese Consumers[J]. FOODS,2020,9(8):19. |
APA | Peng-Li, Danni,Chan, Raymond C. K.,Byrne, Derek, V,&Wang, Qian Janice.(2020).The Effects of Ethnically Congruent Music on Eye Movements and Food Choice-A Cross-Cultural Comparison between Danish and Chinese Consumers.FOODS,9(8),19. |
MLA | Peng-Li, Danni,et al."The Effects of Ethnically Congruent Music on Eye Movements and Food Choice-A Cross-Cultural Comparison between Danish and Chinese Consumers".FOODS 9.8(2020):19. |
入库方式: OAI收割
来源:心理研究所
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