Effects of age on memory for pragmatic implications in advertising An eye movement study
文献类型:期刊论文
作者 | Yu, Jing1,2; Peng, Xue-Rui2; Yan, Ming3,4 |
刊名 | JOURNAL OF PACIFIC RIM PSYCHOLOGY |
出版日期 | 2021-03-01 |
卷号 | 15页码:9 |
ISSN号 | 1834-4909 |
关键词 | advertising older adult pragmatic implication eye movement |
DOI | 10.1177/18344909211000452 |
产权排序 | 3 |
文献子类 | 综述 |
英文摘要 | People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults' gist memory whereas it facilitates older adults' verbatim memory instead. |
资助项目 | National Natural Science Foundation of China[31971007] ; National Natural Science Foundation of China[71942004] ; National Natural Science Foundation of China[61961160705] ; Ministry of Education of Humanities and Social Science Project[17YJA190015] ; CAS Key Laboratory of Mental Health, Institute of Psychology[KLMH2019K02] |
WOS研究方向 | Psychology |
语种 | 英语 |
出版者 | SAGE PUBLICATIONS LTD |
WOS记录号 | WOS:000630998600001 |
源URL | [http://ir.psych.ac.cn/handle/311026/38723] |
专题 | 心理研究所_中国科学院心理健康重点实验室 |
通讯作者 | Yan, Ming |
作者单位 | 1.Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing, Peoples R China 2.Southwest Univ, Fac Psychol, Chongqing, Peoples R China 3.Univ Macau, Dept Psychol, Taipa, Macau, Peoples R China 4.Univ Macau, Ctr Cognit & Brain Sci, Taipa, Macau, Peoples R China |
推荐引用方式 GB/T 7714 | Yu, Jing,Peng, Xue-Rui,Yan, Ming. Effects of age on memory for pragmatic implications in advertising An eye movement study[J]. JOURNAL OF PACIFIC RIM PSYCHOLOGY,2021,15:9. |
APA | Yu, Jing,Peng, Xue-Rui,&Yan, Ming.(2021).Effects of age on memory for pragmatic implications in advertising An eye movement study.JOURNAL OF PACIFIC RIM PSYCHOLOGY,15,9. |
MLA | Yu, Jing,et al."Effects of age on memory for pragmatic implications in advertising An eye movement study".JOURNAL OF PACIFIC RIM PSYCHOLOGY 15(2021):9. |
入库方式: OAI收割
来源:心理研究所
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