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A game model for information dissemination in live streaming e-commerce environment

文献类型：期刊论文

作者Lv, Junjie2; Yao, Wenjing2; Wang, Yuanzhuo3; Wang, Zichen2; Yu, Jianye1
刊名INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS
出版日期2021-10-18
页码14
ISSN号1074-5351
DOI10.1002/dac.5010
英文摘要As a new form of social e-commerce, live streaming e-commerce is becoming increasingly popular among Chinese consumers. Live streaming brings huge opportunities, and we can take measures to further expand the dissemination of live streaming information. A live streaming information dissemination game model based on social evolutionary game theory is presented to simulate multiple complex live streaming e-commerce networks. The introduction of incentive mechanism in the model further quantifies the internal relation between rewards and live streaming information dissemination to a certain extent and predicts the ratings of live streaming in networks with different update frequency of social relationships. The simulation results indicate that the reputation environment in social networks, adjusting frequency of relationship, pre-broadcast rewards to post-broadcast rewards ratio all have certain ranges of impact on information dissemination in live streaming e-commerce environment and then affect the live streaming ratings. These findings offer insights into the dissemination of live streaming information in social networks.
资助项目Graduate Innovation Program of the School of E-Business and Logistics of Beijing Technology and Business University in 2021 ; National Natural Science Foundation of China[U1836206] ; Beijing Social Science Foundation[19GLB039] ; Research Program of Beijing Municipal Education Commission[KM202010037002]
WOS研究方向Engineering ; Telecommunications
语种英语
WOS记录号WOS:000708285600001
出版者WILEY
源URL[http://119.78.100.204/handle/2XEOYT63/17030]  
专题中国科学院计算技术研究所期刊论文_英文
通讯作者Yu, Jianye
作者单位1.Beijing Wuzi Univ, Sch Informat, Beijing 101149, Peoples R China
2.Beijing Technol & Business Univ, Sch E Business & Logist, Beijing, Peoples R China
3.Chinese Acad Sci, Inst Comp Technol, Beijing, Peoples R China
推荐引用方式
GB/T 7714		 Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,et al. A game model for information dissemination in live streaming e-commerce environment[J]. INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,2021:14.
APA Lv, Junjie,Yao, Wenjing,Wang, Yuanzhuo,Wang, Zichen,&Yu, Jianye.(2021).A game model for information dissemination in live streaming e-commerce environment.INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS,14.
MLA Lv, Junjie,et al."A game model for information dissemination in live streaming e-commerce environment".INTERNATIONAL JOURNAL OF COMMUNICATION SYSTEMS (2021):14.

入库方式： OAI收割

来源：计算技术研究所

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