Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention
文献类型：期刊论文
| 作者 | Peng-Li, Danni1,3,4; Mathiesen, Signe L.1; Chan, Raymond C. K.2,3 ; Byrne, Derek, V1,4; Wang, Qian Janice1,4
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| 刊名 | APPETITE
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| 出版日期 | 2021-09-01 |
| 卷号 | 164页码:17 |
| 关键词 | Healthy food choice Background music Eye-tracking Cross-culture Multisensory Consumer behavior |
| ISSN号 | 0195-6663 |
| DOI | 10.1016/j.appet.2021.105264 |
| 通讯作者 | Peng-Li, Danni(dpl@food.au.dk) |
| 英文摘要 | Food choice is a multifaceted construct that is not solely guided by our internal incentives. In fact, sensory scientist, consumer psychologists, and marketers have demonstrated that external ambient cues, including background music, can influence myriads of subconscious consumer behaviors, effectively leading to increased sales of food and beverages. However, the vast majority of literature in on this topic has thus far been confined to monocultural field studies in which the underlying mechanisms of food choice are unexplored. We therefore studied the explicit and implicit effects of custom-composed soundtracks on food choices and eye-movements in consumers from both 'East' and 'West'. Firstly, based on the results from a pre-study (N = 396), we composed a 'healthy' and 'unhealthy' soundtrack. Subsequently, we recruited 215 participants from China (n = 114) and Denmark (n = 101) respectively for in an in-laboratory eye-tracking food choice paradigm. For each culture, half of the participants listened to the 'healthy' soundtrack and the other half to the 'unhealthy' soundtrack during the experiment. Chi-square tests of independence revealed that across cultures, the healthy (vs. unhealthy) soundtrack led to more healthy food choices. Similarly, the generalized linear mixed models showed that the healthy soundtrack induced more and longer fixations on healthy (vs. unhealthy) food. Finally, a multiple mediation analysis signified a partial mediation effect of sound on food choice through the mediators of fixation duration, fixation count, and revisit count. Our results indicate that, with strategically chosen soundscapes, it is possible to influence consumers' decision-making processes and guide their attention towards healthier foods, providing valuable knowledge for local as well as global food business. |
| 收录类别 | SCI |
| WOS关键词 | BACKGROUND MUSIC ; EYE-MOVEMENTS ; DECISION-MAKING ; BEHAVIOR ; SALIENCY ; PACKAGE ; CULTURE ; PERCEPTION ; SENSATIONS ; OVERWEIGHT |
| 资助项目 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences ; Aarhus University Research Foundation |
| WOS研究方向 | Behavioral Sciences ; Nutrition & Dietetics |
| 语种 | 英语 |
| WOS记录号 | WOS:000727940600002 |
| 出版者 | ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD |
| 资助机构 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences ; Aarhus University Research Foundation |
| 源URL | [http://ir.psych.ac.cn/handle/311026/41395]  |
| 专题 | 心理研究所_中国科学院心理健康重点实验室 |
| 通讯作者 | Peng-Li, Danni |
| 作者单位 | 1.Aarhus Univ, Dept Food Sci, iSENSE Lab, Food Qual Percept & Soc Team, Aarhus, Denmark 2.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China 3.Chinese Acad Sci, Inst Psychol, Neuropsychol & Appl Cognit Neurosci Lab, CAS Key Lab Mental Hlth, Beijing, Peoples R China 4.Univ Chinese Acad Sci, Sino Danish Coll SDC, Beijing, Peoples R China |
| 推荐引用方式 GB/T 7714 | Peng-Li, Danni,Mathiesen, Signe L.,Chan, Raymond C. K.,et al. Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention[J]. APPETITE,2021,164:17. |
| APA | Peng-Li, Danni,Mathiesen, Signe L.,Chan, Raymond C. K.,Byrne, Derek, V,&Wang, Qian Janice.(2021).Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention.APPETITE,164,17. |
| MLA | Peng-Li, Danni,et al."Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention".APPETITE 164(2021):17. |
入库方式： OAI收割
来源：心理研究所
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