社会网络关系强度对社会态度的影响： 权威性的调节作用
文献类型：学位论文
| 作者 | 杨珣 |
| 答辩日期 | 2020-01 |
| 文献子类 | 硕士 |
| 授予单位 | 中国科学院心理研究所 |
| 授予地点 | 中国科学院心理研究所 |
| 其他责任者 | 周洁 |
| 关键词 | 在线社会网络 线下社会网络 关系强度 权威性 延迟退休 |
| 学位名称 | 理学硕士（同等学力硕士） |
| 学位专业 | 应用心理学 |
| 其他题名 | The Impact of Tie Strength in Social Networks on Social Attitudes：the Moderating Role of Epistemic Authority |
| 中文摘要 | With the rapid development of social networking sites, online social networks have become more and more influential on people's lives. In this background, the impact of online and offline social network tie strength (on the same person) on social attitude was discussed by a pilot study and two formal studies. In addition, the moderating role of epistemic authority in the relationship between tie strength and social attitudes was examined.In the pilot study, we measured online and offline social network tie strength and epistemic authority, as well as the attitudes on five hot-button issues including delayed retirement policy. 163 people aged 18 to 66 years answered the Social Network Questionnaire and 159 people aged 22 to 65 years answered the Social Attitude Questionnaire. Two tie strength scales (for online and offline social networks, respectively) both including four sub-dimensions were formed. In addition, a proper target social issue—delayed retirement was selected for the formal study. In the first formal study, 33 participants and their 264 ‘friends’ from 8 groups participated and their attitudes towards delayed retirement policy were measured. We employed a 2 (offline tie strength: strong vs. weak) × 2 (online tie strength: strong vs. weak) × 2 (epistemic authority: high vs. low) design. For every core person, 8 attitude agreement scores were measured as the dependent variables by calculating the absolute value of the discrepancy between the core person’s attitude and the attitudes of 8 types of ‘friends’, respectively. The within-group analysis of variance results showed that a significant main effect of offline tie strength and the interaction between offline tie strength and epistemic authority. That is, the stronger the offline tie strength was, the higher the attitude agreement between the core persons and their ‘friends’ was. Moreover, this effect was more significant when epistemic authority was low as compared to high. On the other hand, online tie strength had no direct impact on attitude agreement; however, it might indirectly enhance the attitude agreement in offline social networks. In the manipulation experiment of study 2, we still employed a 2 (offline tie strength: strong vs. weak) × 2 (online tie strength: strong vs. weak) × 2 (epistemic authority: high vs. low) design. By manipulating the ‘friend’ who recommend the interpretation materials for delayed retirement policy, we found that the online tie strength had an impact on the attitude change of delayed retirement policy. Moreover, this effect was more significant when offline tie strength was weak as compared to high. Epistemic authority has no effect on the attitude change towards delayed retirement policy. |
| 英文摘要 | 随着社交网站的飞速发展，在线社会网络对人们生活的影响越来越大。本研究在此背景下，采用问卷调查法和实验操纵法，通过一个预研究和两个正式研究，探讨在线和线下社会网络关系强度（针对同一个人）对社会态度的影响作用，同时探讨权威性的调节作用。在预研究中，我们测量了在线和线下社会网络的关系强度及权威性，以及人们对包括延迟退休政策的态度在内的5个社会问题的态度。163人（18-66岁）参与了《社会网络调查问卷》，159人（22-65岁）参与了《社会态度调查问卷》，形成了两个包括四个子维度的关系强度量表（分别用于在线和线下社会网络）。此外，还为正式研究选择了适当的目标社会问题----延迟退休。研究一调查了来自8个组的33名中心人和264名“朋友”对延迟退休政策的态度。采用2（线下关系强度：强vs.弱）×2（在线关系强度：强vs.弱）×2（权威性：高vs.低）设计，因变量为态度一致性分数，通过计算中心人的态度与8类“朋友”的态度之间的差异的绝对值获得。方差分析结果表明，线下关系强度的主效应及线下关系强度与权威性的交互作用显著，即线下关系强度越强，中心人与其“朋友”之间的态度越相似。权威性较低时这种效果更为显著。在线关系强度对态度一致性没有直接影响，但它可能间接地增强线下社会网络中的态度的一致性。研究二采用2（线下关系强度：强vs.弱）×2（在线关系强度：强vs.弱）×2（权威性：高vs.低）的实验设计，通过操纵延迟退休政策解读材料的推送人，测量其对态度改变的影响。结果表明在线关系强度对延迟退休政策的态度改变有显著作用。在线下关系较弱时，这种效果更显著。权威性对延迟退休政策态度的改变没有影响。 |
| 语种 | 中文 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/41657]  |
| 专题 | 心理研究所_社会与工程心理学研究室 |
| 推荐引用方式 GB/T 7714 | 杨珣. 社会网络关系强度对社会态度的影响： 权威性的调节作用[D]. 中国科学院心理研究所. 中国科学院心理研究所. 2020. |
入库方式： OAI收割
来源：心理研究所
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