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The nudging effect of social norms on drivers' yielding behaviour when turning corners

文献类型：期刊论文

作者Liu, Xinze2,3; Qu, Weina2,3; Ge, Yan1,2,3
刊名TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR
出版日期2022-08-01
卷号89页码:53-63
ISSN号1369-8478
关键词Yielding behaviour Social norms Nudge Conjoint analysis
DOI10.1016/j.trf.2022.06.011
通讯作者Ge, Yan(gey@psych.ac.cn)
英文摘要Drivers who do not give way to pedestrians are among the main causes of traffic crashes of motor vehicles and pedestrians in China. There is an urgent need to explore effective methods for improving drivers' yielding behaviour. This study used eight kinds of social norm slogans to nudge drivers' yielding behaviour and explored the influence of pedestrian characteristics and situational factors on drivers' decision-making regarding giving way when turning right. By analysing 254 valid questionnaires, it was found that compared with static norms, injunctive norms and dynamic + static norms, positively worded dynamic norms have a better nudging effect on drivers' yielding behaviour. The results of the conjoint analysis showed that social norms have the greatest impact on drivers' decisions to yield (32.28%), followed by whether pedestrians comply with traffic rules (23.33%) and the age of pedestrians (18.40%). This study expands the application of social norms and provides a new perspective to promote positive behaviour among drivers.
收录类别SCI
WOS关键词SUSTAINABLE CONSUMPTION ; HEALTHIER CHOICES ; CONJOINT-ANALYSIS ; PROMOTE ; CONSERVATION ; STRATEGIES
资助项目National Natural Science Foundation of China[32071066] ; National Natural Science Foundation of China[32071064] ; National Natural Science Foundation of China[U1736220] ; National Natural Science Foundation of China[71971073] ; National Natural Science Foundation of China[31771225]
WOS研究方向Psychology ; Transportation
语种英语
出版者ELSEVIER SCI LTD
WOS记录号WOS:000812947100004
资助机构National Natural Science Foundation of China
源URL[http://ir.psych.ac.cn/handle/311026/42942]  
专题心理研究所_中国科学院行为科学重点实验室
通讯作者Ge, Yan
作者单位1.Chinese Acad Sci, Key Lab Behav Sci, Inst Psychol, 16 Lincui Rd, Beijing 100101, Peoples R China
2.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China
3.Chinese Acad Sci, Inst Psychol, CAS Key Lab Behav Sci, Beijing, Peoples R China
推荐引用方式
GB/T 7714		 Liu, Xinze,Qu, Weina,Ge, Yan. The nudging effect of social norms on drivers' yielding behaviour when turning corners[J]. TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR,2022,89:53-63.
APA Liu, Xinze,Qu, Weina,&Ge, Yan.(2022).The nudging effect of social norms on drivers' yielding behaviour when turning corners.TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR,89,53-63.
MLA Liu, Xinze,et al."The nudging effect of social norms on drivers' yielding behaviour when turning corners".TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR 89(2022):53-63.

入库方式： OAI收割

来源：心理研究所

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