社会阶层影响低碳消费的机理解析
文献类型：学位论文
| 作者 | 童泽鹏 |
| 答辩日期 | 2022-06 |
| 文献子类 | 硕士 |
| 授予单位 | 中国科学院大学 |
| 授予地点 | 中国科学院心理研究所 |
| 其他责任者 | 孙彦 |
| 关键词 | 绿色消费 低碳消费 社会阶层 感知行为控制 环境风险 |
| 学位名称 | 理学硕士 |
| 学位专业 | 应用心理 |
| 其他题名 | Analysis of the mechanism of social class affecting low-carbon consumption |
| 中文摘要 | The deterioration of the ecological environment is a major challenge facing human society. In recent years, China has put forward the strategic development requirements of carbon peaking and carbon neutralization to deal with environmental problems such as climate change. Guiding people to practice green and low-carbon consumption behavior is one of the keys to achieving the strategic goal of "double carbon". Social class is an important influencing factor in individual consumption decision-making. Revealing its action path, psychological mechanism and, boundary conditions that affect low-carbon consumption behavior can improve the relevant theoretical research on low-carbon consumption behavior and intimate environmental behavior. In addition, due to the large regional and group differences in China's economic development, the formulation of targeted low-carbon consumption guidance strategies according to the characteristics of different social strata will also improve the implementation effectiveness of policy promotion. This study is divided into three studies. Study 1 restored the current characteristics of low-carbon consumption of different social class in China through a large sample survey, and verified the impact of social strata on low-carbon consumption again in the form of scenario measurement; Study 2 revealed the mechanism of social class affecting low-carbon consumption through start-up experiment; In Study 3, scenario simulation experiments were used to clarify the boundary conditions of social class affecting low-carbon consumption behavior, and to explore the promotion scheme of low-carbon consumption behavior of various classes in the real situation. The results show that: 1) residents' subjective social class positively predicts their low-carbon consumption intention, and this conclusion has been verified in investigation and experimental research; 2) Perceived behavior control plays an intermediary role between social stratum and low-carbon consumption; 3) There is the interaction between social class and environmental risk perception in low- carbon consumption. When there is no clue of environmental risk, the low-carbon consumption intention of high social class is significantly higher than that of low social class. On the contrary, when environmental risk clues are presented, there is no significant difference between the two types of social class groups in low-carbon consumption intention, and low-carbon social class groups also show high low- carbon consumption intention. At the theoretical level, this study fully interprets the overall picture of the impact of social stratum on Residents' low-carbon consumption behavior, reveals the underlying psychological mechanism, and complements the empirical scope of social stratum cognitive perspective theory to a certain extent. At the application level, according to the risk preference characteristics of social strata, this study formulates low-carbon consumption guidance strategies suitable for different social strata, which can provide a scientific basis for the formulation of China's low- carbon consumption policy and help to achieve the strategic goal of "double carbon". |
| 英文摘要 | 生态环境恶化是人类社会面临的重大挑战。近年来，我国为应对气候变 化等环境问题提出了碳达峰、碳中和的战略发展要求，引导民众践行绿色低 碳消费行为是实现“双碳”战略目标的关键之一。社会阶层是个体消费决策 的重要影响因素，揭示其影响低碳消费行为的作用路径、心理机制、边界条 件，可以完善低碳消费行为乃至亲环境行为的相关理论研究。此外，由于我 国经济发展存在较大的地区差异及群体差异，根据不同社会阶层群体特点， 制定针对性的低碳消费引导策略也将提升政策推广的实施效力。 本研究分为三个研究。研究一通过大样本调查还原我国不同社会阶层群 体的低碳消费现状特征，并通过情景测量的形式再次验证社会阶层对低碳消 费的影响；研究二通过启动实验揭示社会阶层影响低碳消费的作用机制；研 究三采用情景模拟实验厘清社会阶层影响低碳消费行为的边界条件，并探寻 现实情景下各阶层群体的低碳消费行为促进方案。 研究结果表明：1）居民主观社会阶层正向预测其低碳消费意愿，且该结 论在调查研究与实验研究中均得到验证；2）感知行为控制在社会阶层与低碳 消费之间起到中介作用；3）社会阶层与环境风险感知在低碳消费上存在交互 作用，当不呈现环境风险线索时，高社会阶层的低碳消费意愿显著高于低社 会阶层；相反，当呈现环境风险线索时，两类社会阶层群体在低碳消费意愿 上不存在显著差异，低社会阶层群体也表现出较高的低碳消费意愿。 本研究在理论层面上充分诠释了社会阶层影响居民低碳消费行为的全 貌，揭示了其背后潜藏的心理作用机制，并在一定程度上补充了社会阶层认 知视角理论的实证范围。在应用层面上，本研究根据社会阶层的风险偏好特 点，制定了适配于不同社会阶层的低碳消费引导策略，能够为我国低碳消费 政策的制定提供科学依据，并助力“双碳”战略目标的实现。 |
| 语种 | 中文 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/43194]  |
| 专题 | 心理研究所_社会与工程心理学研究室 |
| 推荐引用方式 GB/T 7714 | 童泽鹏. 社会阶层影响低碳消费的机理解析[D]. 中国科学院心理研究所. 中国科学院大学. 2022. |
入库方式： OAI收割
来源：心理研究所
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