Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction
文献类型:期刊论文
作者 | Zhou, Meijing2; Yu, Hu1,3 |
刊名 | SUSTAINABILITY
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出版日期 | 2022-02-01 |
卷号 | 14期号:3页码:17 |
关键词 | customer engagement tourist engagement perceived value tourist satisfaction destination loyalty |
DOI | 10.3390/su14031621 |
通讯作者 | Yu, Hu(yuhu@igsnrr.ac.cn) |
英文摘要 | A conceptual network between and among tourist engagement, perceived value, tourist satisfaction, and destination loyalty was constructed and validated based on 401 valid samples collected in Phoenix Ancient Town, a famous destination in western Hunan, China. The research results confirm the logic chain in marketing psychology of "engagement-value-evaluation/behavior" in the context of a tourism destination. Specifically, tourist engagement has direct positive effects on destination loyalty, but not on tourist satisfaction. In addition, tourist engagement exerts indirect positive effects on destination loyalty by producing functional value and emotional value for tourists which, in turn, promotes tourist satisfaction towards a destination. However, the indirect influences of tourist engagement on tourist satisfaction and destination loyalty by way of creating tourists' social value are not significant. This research validates the role of tourist engagement in the formation of destination loyalty from a tourist value perspective and thereby offers a new theoretical clue for tourism marketing. |
WOS关键词 | VALUE CO-CREATION ; CUSTOMER ENGAGEMENT ; PERCEIVED VALUE ; BEHAVIORAL INTENTIONS ; BRAND ENGAGEMENT ; SCALE DEVELOPMENT ; CONSUMER ; EXPERIENCE ; SCIENCE ; QUALITY |
资助项目 | Research on the Second Qinghai-Tibet Plateau Scientific Expedition[2019QZKK0401] ; National Natural Science Foundation of China[41701164] ; Central South University |
WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
语种 | 英语 |
WOS记录号 | WOS:000756069900001 |
出版者 | MDPI |
资助机构 | Research on the Second Qinghai-Tibet Plateau Scientific Expedition ; National Natural Science Foundation of China ; Central South University |
源URL | [http://ir.igsnrr.ac.cn/handle/311030/171308] ![]() |
专题 | 中国科学院地理科学与资源研究所 |
通讯作者 | Yu, Hu |
作者单位 | 1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing 100101, Peoples R China 2.Cent South Univ, Business Sch, Changsha 410083, Peoples R China 3.Chinese Acad Sci, Key Lab Reg Sustainable Dev Modelling, Beijing 100101, Peoples R China |
推荐引用方式 GB/T 7714 | Zhou, Meijing,Yu, Hu. Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction[J]. SUSTAINABILITY,2022,14(3):17. |
APA | Zhou, Meijing,&Yu, Hu.(2022).Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction.SUSTAINABILITY,14(3),17. |
MLA | Zhou, Meijing,et al."Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction".SUSTAINABILITY 14.3(2022):17. |
入库方式: OAI收割
来源:地理科学与资源研究所
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