The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
文献类型：期刊论文
| 作者 | Cho, Taesoo2; Cho, Taeyoung3; Zhao, Guosong4; Zhang, Hao1 |
| 刊名 | SUSTAINABILITY
 |
| 出版日期 | 2020-06-01 |
| 卷号 | 12期号:11页码:13 |
| 关键词 | golf resort SNS advertising online word of mouth brand price |
| DOI | 10.3390/su12114339 |
| 通讯作者 | Zhang, Hao(zhanghao@igsnrr.ac.cn) |
| 英文摘要 | Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect. |
| WOS关键词 | INFORMATION ; SITES ; PRICE ; FANS ; DETERMINANTS ; PERCEPTIONS ; ENGAGEMENT ; STRATEGIES ; LOYALTY ; QUALITY |
| 资助项目 | Strategic Priority Research Program of Chinese Academy of Sciences[XDA23000000] |
| WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
| 语种 | 英语 |
| 出版者 | MDPI |
| WOS记录号 | WOS:000543391800002 |
| 资助机构 | Strategic Priority Research Program of Chinese Academy of Sciences |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/162452]  |
| 专题 | 中国科学院地理科学与资源研究所 |
| 通讯作者 | Zhang, Hao |
| 作者单位 | 1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Land Surface Pattern & Simulat, Beijing 100101, Peoples R China 2.Univ Ulsan, Sch Exercise & Sport Sci, Ulsan 44610, South Korea 3.Dongguk Univ, Dept Hotel Tourism Management, Gyeongju 38066, South Korea 4.China Univ Geosci, Sch Geog & Informat Engn, Wuhan 430078, Peoples R China |
| 推荐引用方式 GB/T 7714 | Cho, Taesoo,Cho, Taeyoung,Zhao, Guosong,et al. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value[J]. SUSTAINABILITY,2020,12(11):13. |
| APA | Cho, Taesoo,Cho, Taeyoung,Zhao, Guosong,&Zhang, Hao.(2020).The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value.SUSTAINABILITY,12(11),13. |
| MLA | Cho, Taesoo,et al."The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value".SUSTAINABILITY 12.11(2020):13. |
入库方式： OAI收割
来源：地理科学与资源研究所
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