Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
文献类型:期刊论文
作者 | Li, Rilong2; Wang, Huanjiong1; Zhang, Hao1 |
刊名 | SUSTAINABILITY
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出版日期 | 2021-11-01 |
卷号 | 13期号:21页码:13 |
关键词 | North Korea tourism image perception text mining semantic network analysis |
DOI | 10.3390/su132112205 |
通讯作者 | Zhang, Hao(zhanghao@igsnrr.ac.cn) |
英文摘要 | A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists' perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists' interest in North Korea's history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists' image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people's lives, and other notable experiences. This research makes an empirical case for the study of tourists' perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism. |
WOS关键词 | DESTINATION IMAGE |
资助项目 | project of the Chinese Academy of Sciences[KGFZD-135-17-009-1] |
WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
语种 | 英语 |
WOS记录号 | WOS:000719377500001 |
出版者 | MDPI |
资助机构 | project of the Chinese Academy of Sciences |
源URL | [http://ir.igsnrr.ac.cn/handle/311030/167795] ![]() |
专题 | 中国科学院地理科学与资源研究所 |
通讯作者 | Zhang, Hao |
作者单位 | 1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Land Surface Pattern & Simulat, 11A,Datun Rd, Beijing 100101, Peoples R China 2.Qingdao Binhai Univ, Hotel Management, Qingdao 266555, Peoples R China |
推荐引用方式 GB/T 7714 | Li, Rilong,Wang, Huanjiong,Zhang, Hao. Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites[J]. SUSTAINABILITY,2021,13(21):13. |
APA | Li, Rilong,Wang, Huanjiong,&Zhang, Hao.(2021).Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites.SUSTAINABILITY,13(21),13. |
MLA | Li, Rilong,et al."Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites".SUSTAINABILITY 13.21(2021):13. |
入库方式: OAI收割
来源:地理科学与资源研究所
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