中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites

文献类型:期刊论文

作者Li, Rilong2; Wang, Huanjiong1; Zhang, Hao1
刊名SUSTAINABILITY
出版日期2021-11-01
卷号13期号:21页码:13
关键词North Korea tourism image perception text mining semantic network analysis
DOI10.3390/su132112205
通讯作者Zhang, Hao(zhanghao@igsnrr.ac.cn)
英文摘要A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists' perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists' interest in North Korea's history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists' image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people's lives, and other notable experiences. This research makes an empirical case for the study of tourists' perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism.
WOS关键词DESTINATION IMAGE
资助项目project of the Chinese Academy of Sciences[KGFZD-135-17-009-1]
WOS研究方向Science & Technology - Other Topics ; Environmental Sciences & Ecology
语种英语
WOS记录号WOS:000719377500001
出版者MDPI
资助机构project of the Chinese Academy of Sciences
源URL[http://ir.igsnrr.ac.cn/handle/311030/167795]  
专题中国科学院地理科学与资源研究所
通讯作者Zhang, Hao
作者单位1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Land Surface Pattern & Simulat, 11A,Datun Rd, Beijing 100101, Peoples R China
2.Qingdao Binhai Univ, Hotel Management, Qingdao 266555, Peoples R China
推荐引用方式
GB/T 7714
Li, Rilong,Wang, Huanjiong,Zhang, Hao. Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites[J]. SUSTAINABILITY,2021,13(21):13.
APA Li, Rilong,Wang, Huanjiong,&Zhang, Hao.(2021).Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites.SUSTAINABILITY,13(21),13.
MLA Li, Rilong,et al."Chinese Tourists' Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites".SUSTAINABILITY 13.21(2021):13.

入库方式: OAI收割

来源:地理科学与资源研究所

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