Empathy of Marine Aquaculture on Aquatic Products Consumption
文献类型：期刊论文
| 作者 | Xilin, Le2; Wu, Yingqi1; Zeng, Yan3; Ma, Ting4; Wang, Yating1; Zhang, Qingyu5 |
| 刊名 | FRONTIERS IN PSYCHOLOGY
 |
| 出版日期 | 2022-07-12 |
| 卷号 | 13页码:13 |
| 关键词 | empathy marketing green marketing perceived behavior control sustainable consumption post COVID-19 era |
| ISSN号 | 1664-1078 |
| DOI | 10.3389/fpsyg.2022.902889 |
| 通讯作者 | Ma, Ting(mating@igsnrr.ac.cn) ; Zhang, Qingyu(q.yu.zhang@gmail.com) |
| 英文摘要 | The prolonged COVID-19 has caused a global lockdown and greatly impacts the supply chain and consumers' consumption behavior of aquatic products. Specifically, consumers' increasing awareness of environmental protection drives the marine aquaculture enterprises to supply green products and establish empathy with consumers in a bid to achieve sustainable consumption. This paper conducts a study on the international green marketing paths of marine aquatic products through PLS-SEM analysis of the 407 valid samples collected from the questionnaire survey. The findings indicate that empathy marketing has a significant positive effect on consumers' purchase intention; subjective norm has a significant positive effect on consumers' purchase intention. Additionally, perceived behavior control has a significant mediating effect between consumers' subjective norm and purchase intention; the consumption environment has a significant positive moderating effect on individual consumption intention. The study suggests that sustainable development can be further propelled by means of coordinating the consumers' awareness of ecological environment protection and their enhanced consumption intention. |
| WOS关键词 | PLANNED BEHAVIOR ; AJZENS THEORY ; GREEN ; INFORMATION ; PERSPECTIVE ; INTENTION ; FRAMEWORK ; STRATEGY ; MODEL |
| WOS研究方向 | Psychology |
| 语种 | 英语 |
| WOS记录号 | WOS:000831747500001 |
| 出版者 | FRONTIERS MEDIA SA |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/181467]  |
| 专题 | 中国科学院地理科学与资源研究所 |
| 通讯作者 | Ma, Ting; Zhang, Qingyu |
| 作者单位 | 1.Jiangxi Univ Finance & Econ, Coll Int Econ & Trade, Nanchang, Peoples R China 2.Nanchang Inst Sci & Technol, Sch Econ & Management, Nanchang, Peoples R China 3.Shenzhen Univ, Sch Govt, Shenzhen, Peoples R China 4.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Reg Sustainable Dev & Modelling, Beijing, Peoples R China 5.Shenzhen Univ, Res Inst Business Analyt & Supply Chain Management, Coll Management, Shenzhen, Peoples R China |
| 推荐引用方式 GB/T 7714 | Xilin, Le,Wu, Yingqi,Zeng, Yan,et al. Empathy of Marine Aquaculture on Aquatic Products Consumption[J]. FRONTIERS IN PSYCHOLOGY,2022,13:13. |
| APA | Xilin, Le,Wu, Yingqi,Zeng, Yan,Ma, Ting,Wang, Yating,&Zhang, Qingyu.(2022).Empathy of Marine Aquaculture on Aquatic Products Consumption.FRONTIERS IN PSYCHOLOGY,13,13. |
| MLA | Xilin, Le,et al."Empathy of Marine Aquaculture on Aquatic Products Consumption".FRONTIERS IN PSYCHOLOGY 13(2022):13. |
入库方式： OAI收割
来源：地理科学与资源研究所
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