Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model
文献类型：期刊论文
| 作者 | Wang, Yuyang3; Chung, Tinfah2; Lai, P. C.1 |
| 刊名 | SUSTAINABILITY
 |
| 出版日期 | 2023 |
| 卷号 | 15期号:1页码:14 |
| 关键词 | agricultural innovation value-attitude-behavior hierarchy Confucian collectivism Daoism label trust willingness to pay |
| DOI | 10.3390/su15010751 |
| 通讯作者 | Wang, Yuyang(yuyang.wang@ia.ac.cn) |
| 英文摘要 | This study aims to develop a nuanced understanding of the link between Chinese cultural values, the "Green food" label, and consumers' willingness to pay (WTP) for Green food based on the value-attitude-behavior hierarchy model. Structural equation modeling (SEM-AMOS24.0), the bootstrapping test, and the ANOVA test are used to analyze data collected through an on-site questionnaire survey of 402 valid Green food consumers in China. The hypotheses and the theoretical model are verified. The results show that trust in the Green food label directly influences willingness to pay for Green food and indirectly through attitude. Chinese cultural value orientations significantly influence Chinese consumers' WTP for Green food through both attitude and label trust. The findings provide a valuable reference for Green food suppliers and governments to promote Green food consumption worldwide and to create a more sustainable food production system in China. Although limitations of the cross-sectional study are narrowed using SEM, to fully grasp consumers' psychological development and the influence of cultural values, a longitudinal study with strict condition controls is recommended for future research. |
| WOS关键词 | ORGANIC FOOD-CONSUMPTION ; ENVIRONMENTAL CONCERN ; PURCHASE INTENTION ; TO-PAY ; ATTITUDES ; BEHAVIOR ; GREEN ; DETERMINANTS ; ANTECEDENTS ; VALIDATION |
| WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
| 语种 | 英语 |
| WOS记录号 | WOS:000908628200001 |
| 出版者 | MDPI |
| 源URL | [http://ir.ia.ac.cn/handle/173211/51075]  |
| 专题 | 复杂系统认知与决策实验室 |
| 通讯作者 | Wang, Yuyang |
| 作者单位 | 1.Univ Tun Abdul Razak, UniRazak, Kuala Lumpur 50400, Malaysia 2.HELP Univ, ELM Sch, Kuala Lumpur 50400, Malaysia 3.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China |
| 推荐引用方式 GB/T 7714 | Wang, Yuyang,Chung, Tinfah,Lai, P. C.. Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model[J]. SUSTAINABILITY,2023,15(1):14. |
| APA | Wang, Yuyang,Chung, Tinfah,&Lai, P. C..(2023).Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model.SUSTAINABILITY,15(1),14. |
| MLA | Wang, Yuyang,et al."Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model".SUSTAINABILITY 15.1(2023):14. |
入库方式： OAI收割
来源：自动化研究所
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