中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model

文献类型:期刊论文

作者Wang, Yuyang3; Chung, Tinfah2; Lai, P. C.1
刊名SUSTAINABILITY
出版日期2023
卷号15期号:1页码:14
关键词agricultural innovation value-attitude-behavior hierarchy Confucian collectivism Daoism label trust willingness to pay
DOI10.3390/su15010751
通讯作者Wang, Yuyang(yuyang.wang@ia.ac.cn)
英文摘要This study aims to develop a nuanced understanding of the link between Chinese cultural values, the "Green food" label, and consumers' willingness to pay (WTP) for Green food based on the value-attitude-behavior hierarchy model. Structural equation modeling (SEM-AMOS24.0), the bootstrapping test, and the ANOVA test are used to analyze data collected through an on-site questionnaire survey of 402 valid Green food consumers in China. The hypotheses and the theoretical model are verified. The results show that trust in the Green food label directly influences willingness to pay for Green food and indirectly through attitude. Chinese cultural value orientations significantly influence Chinese consumers' WTP for Green food through both attitude and label trust. The findings provide a valuable reference for Green food suppliers and governments to promote Green food consumption worldwide and to create a more sustainable food production system in China. Although limitations of the cross-sectional study are narrowed using SEM, to fully grasp consumers' psychological development and the influence of cultural values, a longitudinal study with strict condition controls is recommended for future research.
WOS关键词ORGANIC FOOD-CONSUMPTION ; ENVIRONMENTAL CONCERN ; PURCHASE INTENTION ; TO-PAY ; ATTITUDES ; BEHAVIOR ; GREEN ; DETERMINANTS ; ANTECEDENTS ; VALIDATION
WOS研究方向Science & Technology - Other Topics ; Environmental Sciences & Ecology
语种英语
WOS记录号WOS:000908628200001
出版者MDPI
源URL[http://ir.ia.ac.cn/handle/173211/51075]  
专题复杂系统认知与决策实验室
通讯作者Wang, Yuyang
作者单位1.Univ Tun Abdul Razak, UniRazak, Kuala Lumpur 50400, Malaysia
2.HELP Univ, ELM Sch, Kuala Lumpur 50400, Malaysia
3.Chinese Acad Sci, Inst Automat, Beijing 100190, Peoples R China
推荐引用方式
GB/T 7714
Wang, Yuyang,Chung, Tinfah,Lai, P. C.. Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model[J]. SUSTAINABILITY,2023,15(1):14.
APA Wang, Yuyang,Chung, Tinfah,&Lai, P. C..(2023).Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model.SUSTAINABILITY,15(1),14.
MLA Wang, Yuyang,et al."Go Sustainability-Willingness to Pay for Eco-Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model".SUSTAINABILITY 15.1(2023):14.

入库方式: OAI收割

来源:自动化研究所

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