Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism
文献类型：期刊论文
| 作者 | Wang, Jinwei5,6; Sun, Yue5; Zhang, Liyan3; Zhang, Saiyin1; Feng, Ling5; Morrison, Alastair M. |
| 刊名 | JOURNAL OF TRAVEL RESEARCH
 |
| 出版日期 | 2023-04-01 |
| 卷号 | N/A |
| 关键词 | virtual reality museum tourism virtual tourism display method flow experience intention to use VR |
| ISSN号 | 0047-2875 |
| DOI | 10.1177/00472875231164987 |
| 文献子类 | Article; Early Access |
| 英文摘要 | The application of virtual reality (VR) promises unique visitor experiences in museum tourism; however, the underlying characteristics of the experiences still need to be well-researched. This research used world-famous paintings (Vincent van Gogh's The Starry Night and Claude Monet's Water Lilies) as examples, combining flow theory and Stimulus-Organism-Response framework and using the experimental research method. The findings were: (1) the display methods of museum exhibits affected visitors' flow experience and intention to use VR; (2) flow experience had a significant mediating effect in the main effect, and (3) the familiarity with VR had a moderating effect on flow experience's mediating effect. The findings enriched the research literature on VR usage and display methods in museums, providing a theoretical reference and strategic suggestions for enterprises developing museum exhibits and applying VR technology. |
| WOS关键词 | VISITORS EXPERIENCE ; CUSTOMER LOYALTY ; FLOW EXPERIENCE ; ONLINE GAMES ; TECHNOLOGY ; MODEL ; VR ; ENVIRONMENTS ; ACCEPTANCE ; PERCEPTIONS |
| WOS研究方向 | Social Sciences - Other Topics |
| WOS记录号 | WOS:000963255600001 |
| 出版者 | SAGE PUBLICATIONS INC |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/190445]  |
| 专题 | 区域可持续发展分析与模拟院重点实验室_外文论文 |
| 作者单位 | 1.Beijing Int Studies Univ, MTA MBA Educ Ctr, Beijing, Peoples R China 2.Morrison, Alastair M.] Univ Greenwich, Sch Management & Mkt, Greenwich Business Sch, London, England 3.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing, Peoples R China 4.Capital Univ Econ & Business, Sch Stat, Beijing, Peoples R China 5.Beijing Int Studies Univ, Sch Tourism Sci, 1 Dingfuzhuang Nanli, Beijing 100024, Peoples R China 6.Res Ctr Beijing Tourism Dev, Beijing, Peoples R China |
| 推荐引用方式 GB/T 7714 | Wang, Jinwei,Sun, Yue,Zhang, Liyan,et al. Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism[J]. JOURNAL OF TRAVEL RESEARCH,2023,N/A. |
| APA | Wang, Jinwei,Sun, Yue,Zhang, Liyan,Zhang, Saiyin,Feng, Ling,&Morrison, Alastair M..(2023).Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism.JOURNAL OF TRAVEL RESEARCH,N/A. |
| MLA | Wang, Jinwei,et al."Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism".JOURNAL OF TRAVEL RESEARCH N/A(2023). |
入库方式： OAI收割
来源：地理科学与资源研究所
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