损益框架对大学生碳普熏参与意原的影响:环境风险感知的中介作用
文献类型：学位论文
| 作者 | 齐阿妮 |
| 答辩日期 | 2022-12 |
| 文献子类 | 硕士 |
| 授予单位 | 中国科学院大学 |
| 授予地点 | 中国科学院心理研究所 |
| 其他责任者 | 孙彦 |
| 关键词 | 框架效应 助推 环境风险感知 碳普惠 |
| 学位名称 | 理学硕士 |
| 学位专业 | 应用心理学 |
| 其他题名 | The Impact of the Gain-Loss Frame on Colleague Student' Willingness to Participate in the Individual Low-Carbon Behavior Rewarding System (ILBRS): The Mediating Role of Environmental Risk Perception |
| 中文摘要 | Since Chinese households already account for more than half of the country's total carbon emissions, energy efficiency and emission reduction on the consumption side is a necessary part of achieving carbon reduction goals. The Individual Low-carbon Behavior Rewarding System (ILBRS) is an emerging mechanism to guide energy saving and emission reduction at the consumption side in China, but it has not got the high willingness to take participate from the public. As an important tool to guide energy saving and emission reduction on the consumption side, it is necessary to study how to increase the willingness of the public to participate in the Individual Low-carbon Behavior Rewarding System (ILBRS). Framing effects are often widely used as low-cost booster in the study of pro-environmental behavior. In addition, previous studies on behavioral intention and pro-environmental correlation have indicated that the demographic variables of gender, age, education level, and economic level affect people's pro-environmental behavior. Since college students are the main population of the present and future, this paper investigates the level of willingness of college students to participate in carbon inclusion and the differences in their demographic variables, and explores the methods and mechanisms to promote the willingness to participate in the Individual Low-carbon Behavior Rewarding System. First, Study 1 confirmed the current level of college students' willingness to participate in the Individual Low-carbon Behavior Rewarding System and its differences in demographic variables through a questionnaire survey. Because the subjects selected for this study were college students with little difference in age and education, only the differences in willingness to participate in the Individual Low-carbon Behavior Rewarding System on two dimensions, gender and economic level (cost of living level), were explored; second, Study 2 explored whether framing information (gain and loss framework) could facilitate people's willingness to participate in the Individual Low-carbon Behavior Rewarding System through an online experimental questionnaire (N=320). Finally, Study 3 explored the mechanism of the effect of framing on willingness to participate in the Individual Low-carbon Behavior Rewarding System by measuring people's perceptions of environmental risks during Experiment 2, and the mediating role of environmental risk perceptions in the effect of the gain-and-loss framework on willingness to participate in the Individual Low-carbon Behavior Rewarding System. From the study, it is concluded that: 1 .The college students' willingness to participate in carbon inclusion is at a moderate level and significantly differs by gender, but not by economic level; 2. both the loss and gain frameworks can increase people's willingness to participate in carbon inclusion, with the loss framework having a more significant effect than the gain framework; 3.the loss and gain frameworks can significantly affect people's environmental risk perceptions; 4. environmental risk perceptions play a partially mediating role in the loss and gain frameworks; 4. environmental risk perceptions partially mediated the effect of the gain and loss framework on the willingness to participate in the Individual Low-carbon Behavior Rewarding System. While most of the current ILBRS policies are driven by material incentives, this paper provides a non-economic incentive, the gain-and-loss framework, to promote the public's willingness to use the ILBRS. In addition, most of the ILBRS-related publicity and institutions we have seen use the gain framework for promotion. However, based on the results of our study, we suggest that the ILBRS policy designers and implementers can use loss-framing messages to promote public participation in the process of system construction, information communication, and operational promotion. At the same time, they can improve the public's perception of environmental risks through media and other channels, and then guide more people to form a low-carbon life. |
| 英文摘要 | 中国家庭的碳排放量已经占到了全国总排放量的一半以上，因此，消费端的节能减排是实现降碳目标的必要部分。碳普惠是中国新兴的引导公众践行低碳生活方式的机制，目前公众的参与意愿并不算高。作为引导消费端节能减排的重要工具，研究如何提高公众参与碳普惠的意愿很有必要。框架效应常常作为低成本的助推方式被广泛用于亲环境行为的研究中。此外，以往关于行为意愿和亲环境相关的研究表示，性别，年龄，受教育程度，经济水平这些人口学变量会影响人们的亲环境行为。大学生做为当下和未来的主力人群，因此本文研究大学生群体对碳普惠参与意愿的水平及其人口学变量上的差异，并探索促进碳普惠参与意愿的方法及机制。 首先，研究一通过问卷调查，对大学生目前的碳普惠参与意愿水平以及其在人口学变量上的差异进行探究。因为本研究选取的研究对象为大学生，年龄、受教育程度差异不大，所以只对碳普惠参与意愿在性别和经济水平(生活费水平)两个维度上的差异进行了探究;其次，研究二通过线上实验问卷(N=320 )探讨了框架信息(损益框架)对是否可以促进人们参与碳普惠的意愿。最后，研究三通过测量人们在实验二过程中的环境风险感知情况，探究框架作用对碳普惠参与意愿影响的机制，环境风险感知在损益框架对碳普惠参与意愿影响的中介作用。 通过研究，得出:1.大学生的碳普惠参与意愿处于中等水平，并且在性别上有显著差异，但没有因为经济水平的不同而不同。2.损益框架均可以提高人们的碳普惠参与意愿，其中损失框架较收益框架效果更显著。3.损益框架可以显著影响人们的环境风险感知。4.环境风险感知在损益框架对碳普惠参与意愿的过程中起部分中介作用。 而目前的碳普惠政策中多以物质激励为主要推动手段，本文提供了非经济激励手段一损益框架来促进公众的碳普惠使用意愿。另外，现有的碳普惠相关宣传和制度中，多采用收益框架来进行宣传。但是基于我们的研究结果，建议碳普惠政策设计者和推行者在制度搭建，信息沟通，运营推广的过程中，可以使用损失框架信息去促进民众参与。同时，可以通过媒体等渠道提高公众的环境风险感知，进而引导更多人形成低碳生活。 |
| 语种 | 中文 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/45127]  |
| 专题 | 心理研究所_认知与发展心理学研究室 |
| 推荐引用方式 GB/T 7714 | 齐阿妮. 损益框架对大学生碳普熏参与意原的影响:环境风险感知的中介作用[D]. 中国科学院心理研究所. 中国科学院大学. 2022. |
入库方式： OAI收割
来源：心理研究所
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