中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
How does users' interest influence their click behavior?: evidence from Chinese online video media

文献类型:期刊论文

作者Li, Dongqi1,2; Tang, Zihuang1,2; Zhao, Nan1,2
刊名FRONTIERS IN PSYCHOLOGY
出版日期2023-07-06
卷号14页码:13
关键词interest click behavior online video media linear regression mediation analysis
ISSN号1664-1078
DOI10.3389/fpsyg.2023.1101396
通讯作者Zhao, Nan(zhaonan@psych.ac.cn)
英文摘要Interest is one of the main factors motivating an individual's behavior, and its effect in the learning process has been widely confirmed in educational psychology. The purpose of this study was to explore the influence of individual interest, topic interest and situational interest on the user's video click behavior in the online video browsing situation. We constructed an online experiment in which each participant was asked to use questionnaires to assess their responses to video categories, titles, and covers from the video-sharing website, Bilibili. Based on these responses, we obtained individual interests, topic interests, situational interests, and click behavior of the participants toward the videos. Correlation, regression and mediation analyses were conducted to explore the effects and mechanisms of the three interests on click behavior. The results found: (1) individual interest may have a positive but relatively weaker effect on click behavior, and (2) topic interest and situational interest positively predicted click behavior in all categories. The mediation analysis found: (1) in the otomads and fashion categories, the effect of individual interest on click behavior was partially mediated by topic and situational interest, and (2) in the anime, digits, life, dance, music, game, entertainment, and knowledge categories, the effect of individual interest on click behavior was fully mediated by topic interest and situational interest. These results revealed the facilitating effects and different effect modes of individual, topic, and situational interest on click behavior. These findings shed light on the influence mechanism of interests on video click behavior in different video categories and provide new insights into related applications such as recommender.
收录类别SCI
WOS关键词STUDENTS SITUATIONAL INTEREST ; TOPIC INTEREST ; TEXT ; MOTIVATION ; QUALITY ; RECALL
WOS研究方向Psychology
语种英语
WOS记录号WOS:001030012500001
出版者FRONTIERS MEDIA SA
源URL[http://ir.psych.ac.cn/handle/311026/45763]  
专题心理研究所_中国科学院行为科学重点实验室
通讯作者Zhao, Nan
作者单位1.Chinese Acad Sci, Inst Psychol, CAS Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Li, Dongqi,Tang, Zihuang,Zhao, Nan. How does users' interest influence their click behavior?: evidence from Chinese online video media[J]. FRONTIERS IN PSYCHOLOGY,2023,14:13.
APA Li, Dongqi,Tang, Zihuang,&Zhao, Nan.(2023).How does users' interest influence their click behavior?: evidence from Chinese online video media.FRONTIERS IN PSYCHOLOGY,14,13.
MLA Li, Dongqi,et al."How does users' interest influence their click behavior?: evidence from Chinese online video media".FRONTIERS IN PSYCHOLOGY 14(2023):13.

入库方式: OAI收割

来源:心理研究所

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