The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention
文献类型：期刊论文
| 作者 | Li, Shang1,2,3 ; Chen, Jie1; Chen, Yiwen1,2
|
| 刊名 | JOURNAL OF CONSUMER BEHAVIOUR
 |
| 出版日期 | 2023-08-21 |
| 页码 | 16 |
| ISSN号 | 1472-0817 |
| DOI | 10.1002/cb.2235 |
| 通讯作者 | Li, Shang(lishangxl33@gmail.com) |
| 英文摘要 | Consumers commonly rely on electronic word-of-mouth (eWOM) to inform their purchase decisions. The purpose of this study is to investigate when and why repeat purchase information in eWOM influenced customers' purchase behavior, using the social learning theory as a framework. Three experiments were conducted to test the hypotheses. The results showed that repeat purchase information in eWOM positively affected consumers' purchase intention through perceived diagnosticity of eWOM and perceived value. Additionally, the effect varied from product type. For utilitarian products, the repeat purchase information in eWOM had a significant impact on consumers' perceived diagnosticity and purchase intention, while for hedonic products, the impact was not significant. The current study deepens the understanding of social learning theory in eWOM content by providing a novel look at repeat purchase information in eWOM. These findings offer important implications for both research and practical applications of eWOM, particularly in term of effectively utilizing repeat purchase information of eWOM. |
| 收录类别 | SCI |
| WOS关键词 | ONLINE CONSUMER REVIEWS ; MODERATING ROLE ; PERCEIVED VALUE ; BEHAVIORAL INTENTION ; POPULARITY BIAS ; E-COMMERCE ; PRODUCT ; ANTECEDENTS ; HELPFULNESS ; ADOPTION |
| 资助项目 | National Natural Science Foundation of China[71171188] |
| WOS研究方向 | Business & Economics |
| 语种 | 英语 |
| 出版者 | WILEY |
| WOS记录号 | WOS:001052346200001 |
| 资助机构 | National Natural Science Foundation of China |
| 源URL | [http://ir.psych.ac.cn/handle/311026/45858]  |
| 专题 | 心理研究所_中国科学院行为科学重点实验室 |
| 通讯作者 | Li, Shang |
| 作者单位 | 1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China 2.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China 3.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 16 Lincui Rd, Beijing 100101, Peoples R China |
| 推荐引用方式 GB/T 7714 | Li, Shang,Chen, Jie,Chen, Yiwen. The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention[J]. JOURNAL OF CONSUMER BEHAVIOUR,2023:16. |
| APA | Li, Shang,Chen, Jie,&Chen, Yiwen.(2023).The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention.JOURNAL OF CONSUMER BEHAVIOUR,16. |
| MLA | Li, Shang,et al."The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention".JOURNAL OF CONSUMER BEHAVIOUR (2023):16. |
入库方式： OAI收割
来源：心理研究所
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